Samsung Electronics, a global leader in technology and consumer electronics, announced Monday that it will be launching a first of its kind campaign to reach out to all consumers in different areas around the Kingdom at the end of November.

Inspired by people everywhere to live smart, the campaign invites individuals to join Samsung in exchanging each other’s traditional background. Samsung will be heavily involved in exploring cultures of different regions of the Kingdom, while different regions experience and learn to adopt the smart life linked with the “most innovative” technologies introduced by Samsung Electronics.

“We believe that Samsung is more than a consumer technology provider, we are a company that lives and operates in the Kingdom, adopting the way of life and learning that every region is extremely unique in its culture,” said Jae Cheon Park, GM, Samsung Electronics, Saudi Arabia.

“People in Saudi Arabia share the remarkable things they’ve done with our products and once the campaign kicks off, we’ll work with people on the ground all across the Kingdom, helping them explore the smart way of life, while we appreciate the individual communities and cultures that make up this great country,” he added.

The campaign promises to reach out to the whole Kingdom. More details will be announced soon by Samsung and its partner, United Matbouli Group, to make sure that the whole nation will be partaking and getting the opportunity to get a hands-on experience on the smart way of life and allow the company to explore and bring out the unique cultures around the country.