Samsung Electronics continues its first of the kind experience zone journey around the Kingdom, visiting the central region early January by making the first stop at Al-Kharj on Wednesday until Jan. 4, and the capital Riyadh during the period from Jan. 8 to 11, Unaizah on Jan. 15 to 18, and Buraidah starting Jan. 22 to 25, providing the exclusive opportunity for all visitors to experience and feel the Smart life.

Adding more pleasure and excitement for visitors of the zone, inspired by Samsung to provide a better understanding of the people’s needs, keeping pace with their desires and exceeding their expectations, this campaign has attracted a massive turnout, in the already visited regions, from the west to the south. Customers were breath-taken by the world of possibilities and advanced technologies that when integrated they create the most desired ‘on-the-go’ lifestyle.

The initiative aims to provide an opportunity for all visitors to get closely acquainted with what distinguishes Samsung and its company’s Smart philosophy, and to showcase what distinguishes different cities, landmarks, customs and traditions.