Samsung Electronics Co. Ltd. claims to have set a new standard in premium UHD content by launching the all new SUHD TV, thus elevating the viewing experience to new levels the world around. The innovative SUHD TV celebrates a major milestone in the UHD era and the large screens industry by revolutionizing the content.

Its SUHD re-mastering engine delivers an unrivaled viewing experience while its stylish curved design provides viewers with a more immersive viewing experience and its Smart TV functions are now powered by Tizen, giving viewers easy access to their favorite content.

With this new smart TV generation, Samsung is stated to have taken home entertainment to the next level offering exclusive content strengthened with 4K technology, a surrounding 3D audio experience and a greater color palette.

Utilizing Samsung's proprietary, eco-friendly nano-crystal technology and intelligent SUHD re-mastering picture quality engine, Samsung SUHD TVs demonstrate groundbreaking advances in contrast, brightness, color reproduction, and detail to deliver an overall superior picture quality experience.

Samsung unveiled the SUHD TV, powered by a proprietary, eco-friendly nano-crystal display technology, which transmits different colors of light depending on their size to produce the highest color purity and light efficiency available today.

An intelligent SUHD re-mastering engine automatically analyzes the brightness of images to minimize additional power consumption while expressing contrast levels 64 times stronger than the average devices — producing images with much darker blacks and an elevated brightness, two-and-a-half times brighter than conventional TVs with twice the color adjustment points.

With its groundbreaking launch back in 2013, Samsung redefined the understanding of home entertainment. The SUHD TV features a Chamfer bezel design inspired from modern interior design adding more depth to the TV screen, and the elegant frame makes the TV look like a piece of art  when mounted on the wall.