Saudi Jawahir’s Laure boutique opened at El Khayyat Center’s Jawahir Department Store in Jeddah recently.

Laure Boutique, its first, is claimed to be a new concept for Saudi Jawahir as a luxury cosmetics and fragrance destination dedicated to and focused on exclusive and luxury brands.

“We are sourcing and preparing a mix of beauty and fragrance lines, enormously beneficial to our clients,” the company stated.

Laure carries makeup, skin care and fragrance under one roof with a space of 650 sqm to provide the “best shopping experience.”

Laure claims to embody a new personality in the field of cosmetics as it is designed in a luminous, welcoming, luxurious and breathtaking manner to allow visitors to move freely and to be a pioneer in the world of high-end products name.

Saudi Jawahir invited Kuwaiti makeup artist Sondos Al-Qattan to host the opening event, and celebrate the launching. She took the chance to communicate with the customers, gave them makeup advice and take pictures with them. During the event, gifts were distributed with a different set of perfumes, makeup and special Laure mirror bags.

Saudi Jawahir plans to open an integrated series of Laure’s boutiques around the Kingdom. The next opening will be at Centria Mall in Riyadh in the first quarter of 2016.