House of Lux, an event beaming with beauty, fashion, glitz and glamour, took center stage for the third time in a row in Dubai recently, at The Address Dubai Marina and gave two Lux consumers the chance to become high-end fashion designers.

House of Lux along with its three renowned experts provided the participants with in-depth knowledge and expert advice in fashion and styling. 10 Lux fans from around the region had a chance to showcase their designs on the Lux runway with two final winners selected by the judges.

Bissan Abu Zainab, representing the UAE, and Hanna Iskandar from Saudi Arabia each received AED/SR100,000, which will support them with the launch of their personal fashion business.

Lux, one of Unilever's beauty brands, has partnered with established and international fashion designer Abed Mahfouz, who was the lead judge in this fashion competition. As part of the event, Abed also presented his latest collection in an exclusive fashion show. The Abed Mahfouz brand has three product lines — Bridal, Couture and Ready to Wear — all of which preserve a statuesque in design, quality and innovative designs.

Madhusudhan Rao, VP marketing, Unilever North Africa and Middle East, said: "Since 1925, Lux has been bringing the best of beauty to every woman in the world. As an international beauty icon, Lux has captured the hearts of millions of women. Today, we continue our mission of making every woman feel fabulously feminine. Partnering with the world’s best perfume experts, we infuse the finest fragrances into every Lux body wash. By crafting each Lux shower to be a delight to the senses, we inspire women to feel and behave fabulous, every day.”

Alanoud Badr, one of the region's most talented young fashion designers, was also judging the competition alongside Abed Mahfouz.