Saudi Total Lubricants Company (SALTUB) has initiated 3 activation booths, one each, at 3 shopping malls in Riyadh, Jeddah and Alkhobar to introduce its products and deepen clients' trust.

Nizar Raydan, MD of TOTAL Saudi Lubricant Co. Ltd., said that the purpose of the activation campaign is to deepen trust between customers, the community and the brand.

He added that trust is one of the key factors to create loyalty among consumers and brands, and Total brand activation will help it to connect with the public as well as influence their understanding of the range of its products.

He explained that this step comes within the framework of supporting Total’s media campaign slogan — make your engine an athlete on the road — aimed to raise the brand awareness and enable the company to get the public feedback about its products.

Total produces Total Quartz range of engine lubricants based on the company's board technical expertise and the most advanced technology used in lubricating of racing cars, to provide the engine with optimal lubrication and to ensure that it stays in good condition and operates seamlessly.

Total Quartz products provide protection against all causes of damage to engine by reducing friction and wear, as well as prevent engine overheating, and maintain good cylinders compression allowing the engine to work at maximum efficiency.

The products also ensure the cleanliness of the engine by preventing deposit of impurities and residues. This is in addition to saving in fuel consumption and the protection of modern operation systems of the engine.

Saudi Total Lubricants Company Ltd. (SALTUB) has a large lubricants mixing and filling plant at the Industrial Valley in King Abdullah Economic City, which was built on an area of 65,000 square meters with an annual capacity of 25,000 ton products.