Toyota’s vision for the future is a smart mobility society and to promote this aim the Japanese auto manufacturer puts huge investments into R&D worldwide. The objective is to link cars, people and communities in order to develop a society in which everyone can feel safe, secure and happy as they move through each day of their life.

“Rewarded with a smile by exceeding your expectations, this is the Toyota Global Vision signature statement exploring our passion to lead the way to the future of mobility that enables an enhanced, totally integrated lifestyle,” stated Adel Ezzat, MD marketing at Abdul Latif Jameel (ALJ), sole distributor of Toyota brands in the Kingdom.

“Toyota contributes to the safest and most responsible ways of people's transportation, and to enriching the lives of communities around the world. Everyone at Toyota will continue striving to exceed expectations and the smiles that we earn from our customers are our greatest reward.”

As Toyota forges ahead toward an integrated world where cars and information technology are one, the company researches, develops and adopts the newest technologies and delivers them to as many people as possible. Toyota’s success in putting 5,000,000 hybrid cars on the road is a realization of this ambition.

Intelligent transport systems (ITS) require the integrated approach for people, vehicles and traffic environment. Creating always better cars is Toyota’s main focus as an automaker. Thus the company has been working with various vehicle technologies in order to realize safer, more ecological and comfortable mobility.

Today, the situation is changing rapidly; progressive aging of society in developed nations, increased population growth and urbanization in emerging nations, and an increasingly diverse energy sources.

Technological innovations raise what is expected from the automobile not just as a means of transport but to something that plays additional roles in people's life and society.