Sona Jewellers (SJ) opened its seventh Saudi outlet in Khamis Mushayit on Thursday (March 24). The new facility is claimed to be the largest gold and diamond jewelry outlet located on Al Balad, Gold Souk, near Asdaf Mall.

The company has its 22 carat jewelry outlets in Riyadh, Jeddah, Dammam, Hofuf and Jubail. The company develops its modern and traditional designs at its own manufacturing unit in Riyadh.

SJ Gold Loyalty Program provides an opportunity to address the needs of customers and deliver its products at the most competitive price for making charges.

SJ was established in 1984 in Saudi Arabia with 100 percent foreign investment by K.V. Mohan, Sona Mohan, Shyam Mohan and Vivek Mohan.

"With the support of our valued customers we could learn a lot and we kept improving as per their needs," the SJ stated. "Our motto is to satisfy our valued customers by giving quality products and services, and in keeping with our slogan — Buying from Sona is equal to quality plus confidence plus service plus guarantee."

SJ claims to have a wide range of handmade and machine-made jewelry production at its own factory in Riyadh, where it started its first outlet. "Our well experienced goldsmith and humble salesmen have had a major role in our success. We are always grateful to Saudi Arabia and our customers who trusted us. Thousands of designs and all our masterpieces are created by our professional artistic makers and skilled craftsmen."

According to SJ, many positive aspects and characteristics of products and services can be reviewed to promote branding. It is these qualities that will support brand awareness efforts in targeted segments of the gold ornament market.

"Developing increased brand awareness will help internal selling efforts, repeat customer business and the ability to open new market segments,"

SJ stated.