Sony Mobile Communications has expanded its distribution network by adding Al-Haddad Group as a new distribution partner for Sony mobiles in Saudi Arabia. Sony stated that the new partnership will promote its consumer’s buying experience and product accessibility. Sony Mobile has appointed Al-Haddad Group due to its service high standards, vast network of outlets and long years of professional experience, with specialty in marketing the cutting-edge telecom and mobile systems.

Hirokazu Ishizuka, corporate vice president of global sales development of Sony Mobile, stated: “The appointment of Al-Haddad Group as sole distributor for Sony smart mobiles in the distribution channel in the Kingdom is a crucial and important step to further boost Sony’s distribution abilities and improve its constant growth. As Sony Mobile continues to enrich consumers’ lives with ground-breaking technology and innovative devices, we are steadily expanding our network and empowering the buying experience for both current and potential consumers”.

Basheer Al-Haddad, chairman of Al-Haddad Group, said: “We are proud of this partnership with a giant company like Sony Mobile, and through such a partnership we will stay focused on providing wider coverage for Sony mobiles in the Kingdom, ensuring that Sony smart mobiles are within the reach of every consumer across the Kingdom.”

Al-Haddad Group’s vast experience in marketing telecom and mobile devices is expected to play a critical role in elevating Sony’s brand-image of premium smartphones in the Saudi market. Based in Jeddah, Al-Haddad Group was established in 1990 by Khalid and Basheer Al-Haddad with 3 leading business units, namely retail, distribution and after sales service, combined together to create the largest telecom group across the Kingdom of Saudi Arabia.