Sony Mobile Communications (Sony Mobile) unveiled a new-look Xperia brand with the first X series smart phones and a vision for the future of communications.

"Sony Mobile will continue to create increasingly personalized and intelligent products and services that empower you to do more and live more creatively than ever. Our products and services will connect you to each other and become essential and beloved parts of your lives,” said Hiroki Totoki, president and CEO at Sony Mobile Communications.

The Xperia X series embodies Sony Mobile’s new brand vision through adding new layers of technology across features like camera, battery and design to make every day “smarter and simpler.”

The next generation Xperia camera takes spontaneous capture to another level allowing users to shoot in sharp focus.

Xperia X series incorporates Sony’s smart battery management to deliver up to two days battery life.

Each X series smart phone brings a curved glass display within a rounded, continuous frame for a familiar form.

Xperia X, Xperia X Performance, and Xperia XA have a range of matching style covers and will roll out in four finishes — white, graphite black, lime gold and Rose gold, from summer.

Xperia Ear is a next-generation wireless ear-piece that brings a new way of communicating.

Powered by Sony’s voice technology, it responds to verbal commands, “so you can ask it to make a call, perform an Internet search, dictate a message or navigate to a certain location.”

It connects to the Android smart phone via NFC or Bluetooth and talks to a host application, where one can customize settings, including the info one needs when connecting first in the morning, touch commands and app notifications.

Its lightweight and comfortable soft silicone ear-bud is built for continuous wear, with IPX2 water-protection and all-day battery life.