Sony has launched its new line of BRAVIA 4K LCD televisions, built with a new 4K Processor X1. The new product claims to further advance the clarity, color accuracy and contrast of the Sony 4K viewing experience. The new models, first announced at this year’s CES 2015, range in size from 49 to 75 inches and include three new series.

The new 4K Processor X1 was built to enhance clarity, color and contrast while improving the streaming quality of images that 4K content providers supply. Combined with the advanced 4K X-Reality PRO upscaling algorithm technology, these televisions will analyze and upscale to 4K resolution, providing the best image quality, regardless of the image source.

Tsuda Yukinobu, head, home entertainment division, Sony, commented: “As the industry leader in 4K picture quality, Sony’s commitment to developing technologies to enhance the viewing experience is showcased with this lineup. Adoption of the Android operating system from Google provides customers with a seamless integrated experience with their mobile devices ensuring that consumers can now enjoy everything they are used to on their smart phones or tablets, from their television for a smarter viewing experience.”

With screens that provide a 3,840 x 2,160 4K resolution, these products also include TRILUMINOS Display to accurately reproduce shades of red, green and aqua blue.

Colors come alive on the screen in the widest color range ever, and dynamic color correction ensures colors are as consistent and accurate as possible every single time.

For the first time, these televisions will support Google’s latest Android TV operating system, making it easy to stream video, function as a gaming device and provide enhanced features like Google Cast and Voice Search. With access to Google Play, consumers can enjoy what they like to do on a smart phone or tablet from their television.