Splash has introduced a new AW’15 collection, which is an amalgamation of classic trends with an updated look.

Raza Beig, CEO Splash & ICONIC, said: “Harnessing the power of simplicity, classic and utilitarian in fashion, this season we have embraced two classic trends namely Military and Retro with a modern spin.”

He added: “The collection defines a well read, traveled person who was part of the very niche cult called Cafe Society. The show is a way of showing our supporters and consumers the creativity that the brand imbibes, not just in our collection but in the way we conceptualize a theme that breaks boundaries and presents fashion like never before.”

The venue was Madinat Jumeirah where the guests were welcomed into a pre-function area that was designed as a cafe with heavy French and retro influences. A cafe deemed fit for hi-flyers, the guests relaxed and soaked in the luxurious ambience while they were served premium beverages and canapes.

The VIP show was attended by UAE’s creme de la creme which saw Raza Beig walk the finale amid a thunderous round of applause. All fashion followers and Splash customers also got a taste of the season’s most awaited runway action at the earlier show in the evening.

To maximize the reach of the shows and celebrate fashion on a larger scale, the two shows were live streamed on all the brand’s social media platforms along with other leading online platforms across the region, where a million or more fans and consumers watched the show.

The collection presented on the runway is already available from Oct. 3, at stores while most looks from the catwalk will be available on www.landmarkshops.com/splash., as also on Youtube.com/SplashFashion.