The Saudi Telecom Co. (STC) has signed two partnership agreements with Souq.com and Booking.com allowing STC customers to trade Qitaf (loyalty) points for purchases and services from both sites.

The Souq.com agreement was signed in Dubai during Gitex 2015 by Ahmed A. Alsahhaf, GM of marketing communications from STC, and by Ronaldo Mouchawar, Souq.com CEO. The Booking.com agreement was signed also by Ahmed A. Alsahhaf, and Yuost Vermeulen, regional manager for MEA hotels, on behalf of Booking.com.

Souq.com is claimed to be the largest e-commerce platform in the Arab world offering more than 400,000 products, including electronics, fashion, household products, watches, perfumes, etc., and attracts more than 23 million visitors per month.

Booking.com offers competitive hotel rates and an easy, efficient and inexpensive way for leisure and business travelers to choose and book accommodation from a wide range of choices irrespective of destination. A team of more than 10,000, multilingual customer service representatives support customers 24/7.

The deals are part of STC’s drive to maintain its market leadership and provide customers enhanced services and benefits. The Qitaf loyalty program is the largest loyalty program of its kind in the Middle East in terms of the number of customers and program partners.