Fairchild Fashion Media (FFM) President and CEO Gina Sanders has announced that Style.com has entered into its first licensing agreement to launch Style.com Arabia with Nervora.

With this deal, Style.com will become the sole Conde Nast fashion/beauty title with a presence in the Middle East and North Africa (MENA) region. Launching in October, Style.com Arabia will expand Style.com’s global footprint by delivering its content inanother language for the first time.

Middle Eastern fashion enthusiasts can look forward to Style.com Arabia delivering a curated mix of original content specific to the region as well as the best of Style.com’s editorial — from runway coverage and trend reporting to street style and breaking fashion news — all in both Arabic and English.

The offices will be based in Dubai and the official URL will be Arabia.Style.com.

“For more than a decade, Style.com has established itself as theunequivocal leader and innovator in digital fashion coverage,” said Sanders.

“Through this partnership with Nervora, we are able to deepen our presence in this flourishing fashion market as well as expand our ever-growing global reach.”

Shashi Menon, CEO of Nervora, adds: “Nervora’s mission has always been to bring the best digital media experiences to the MENA region, and we’re thrilled to be launching Style.com Arabia. The Middle East is home to some of the world’s most active consumers of high fashion, to a large audience of passionate and fashion-forward readers, and to a rapidly growing industry of regional designers. We aim to foster this fashion community, enhance the understanding of fashion and women in the region, and further add to the dynamic and evolving Arabic media ecosystem.”