LG Home Appliances and United Yousuf Mohamed Naghi Company Ltd. announced the launch of Titan, their new washing machine, which is equipped with the “world first” Inverter Direct Drive (IDD) motor and 6 Motions technology.

LG’s new larger capacity washing machine offers healthier and more eco-friendly performance with excellent washing results, top company executives said.

The new washing machine is a front loader with 19 kg washing capacity and 10 kg drying capacity with ‘True Steam.’

It is the largest capacity ‘Front Loader’ for home use, which comes in a unique design with innovative features catering directly to the needs of consumers in the Saudi market.

“The high capacity washer not only reduces the washing cycles per week but also allows the house ladies to spend more time with their loved ones instead of spending on laundry. LG’s washing machines boast outstanding performance, as proven by their high sales and excellent reviews around the world,” said John Lee, president of LG Electronics in Saudi Arabia.

“Now, we are focusing on offering added value to consumers’ daily lives through energy and water saving washers that also protects consumer health. This has been achieved through our outstanding technologies, such as the 6 Motions Direct Drive and Steam Technology,” he added.

The 6 Motions Direct Drive washing machine brings home innovative concepts in the world of washing as the techniques or steps of hand washing resembling the 6 motions in the machine.

The 6 motions in the machine are achieved only by IDD resulting in 3rd Generation Washington

LG steam technology gently but powerfully penetrates fabrics to virtually eliminate allergens, dirt, odors and wrinkles, Sanginn Lee, LG’s senior product manager for home appliances, added.

B.W. Park, MD, United Yousuf Mohamed Naghi Company Ltd., said: “With the largest capacity washer available, you can now wash a king-size comforter and full set of bedding in a single load.”