Unilever’s brand TRESemmé Arabia has announced its collaboration with Saudi Arabia’s Dar Al Hekma University in Jeddah to create a platform of global fashion and modern designs through the Port16 fashion graduation project.
The hair care product brand is helping curate a platform showcasing the designs of 17 designers graduating from Dar Al Hekma.
A ladies-only private fashion graduation project took place on May 1, with the venue opening to the public on May 2 and 3. The event showcased a fusion of global fashion and modern designers that take inspiration from different cultures, with couture ranging from ready to wear to formal gowns and dresses.
The event also witnessed TRESemmé introducing its 2016 brand ambassador SuhaNowailaty, who was part of the judging panel. The TV presenter and media personality highlighted her association with the TRESemmé brand.
“I genuinely believe in events that empower women and show them that they are capable, creative, and innovative. TRESemmé Arabia’s and Dar Al Hekma’s Port16 fashion event offers a great, safe and secure space for young designers to come to the fore and showcase their skills. I am proud to be the ambassador for a forward-looking brand that is the market leader in undisputed premium hair care products,” said Nowailaty.
In addition to Nowailaty, the fashion event was adjudicated by a panel of design and fashion luminaries, including Lomar’s co-owner Mona Haddad, Marketing Director of Personal Care for Unilever KSA Sarah Al-Shohaib and Global Hair Care Director for Unilever Yasemin Ozaydinli.
A sole winner was chosen from the 17 designers as the TRESemmé Choice, and received a bespoke accessory crafted by Lebanese fashion designer Nicolas Jebran exclusively for TRESemmé Arabia.
The hair care product brand is helping curate a platform showcasing the designs of 17 designers graduating from Dar Al Hekma.
A ladies-only private fashion graduation project took place on May 1, with the venue opening to the public on May 2 and 3. The event showcased a fusion of global fashion and modern designers that take inspiration from different cultures, with couture ranging from ready to wear to formal gowns and dresses.
The event also witnessed TRESemmé introducing its 2016 brand ambassador SuhaNowailaty, who was part of the judging panel. The TV presenter and media personality highlighted her association with the TRESemmé brand.
“I genuinely believe in events that empower women and show them that they are capable, creative, and innovative. TRESemmé Arabia’s and Dar Al Hekma’s Port16 fashion event offers a great, safe and secure space for young designers to come to the fore and showcase their skills. I am proud to be the ambassador for a forward-looking brand that is the market leader in undisputed premium hair care products,” said Nowailaty.
In addition to Nowailaty, the fashion event was adjudicated by a panel of design and fashion luminaries, including Lomar’s co-owner Mona Haddad, Marketing Director of Personal Care for Unilever KSA Sarah Al-Shohaib and Global Hair Care Director for Unilever Yasemin Ozaydinli.
A sole winner was chosen from the 17 designers as the TRESemmé Choice, and received a bespoke accessory crafted by Lebanese fashion designer Nicolas Jebran exclusively for TRESemmé Arabia.
