In recent years, Turkish Airlines has greatly expanded its place in the global aviation community by a series of large-scale aircraft orders, continual network expansion and the implementation of other significant investments designed to make the carrier a truly global brand.

Its Globally Yours motto has substantially increased international awareness of these efforts by creating an image highlighting the development process while enhancing the brand. Turkish Airlines claims to have positioned itself as an important player within the global aviation community and has won a significant number of awards that reinforce this status. It is now time to apply a new brand identity that emphasizes this impressive progress and moves the airline into its future.

Today, Turkish Airlines offers the world’s most comprehensive network and aims to bring the passenger experience to a new level with its expanded fleet, the location of its Istanbul hub that allows for one stop connections between virtually any two cities on earth and the rich cultural heritage which has helped to form the basis of its award-winning service.

Plus, a sequel to its legendary commercial; In recognition of this new initiative, Turkish Airlines unveiled its next commercial video, featuring its global brand ambassadors and international sports megastars, Kobe Bryant and Lionel Messi, shot by the airline’s new ad agency, Crispin Porter + Bogusky. The new commercial film was introduced at a press conference which was held on Tuesday in Los Angeles, including the participations of Turkish Airlines CMO Faruk Cizmecioglu and the brand’s ambassador, Kobe Bryant.

Its enhanced strategy is to make passengers feel special and valued throughout their travel by developing new innovations at each stage of travel, offering them pleasant surprises and bringing them a diverse and memorable travel experience.