Emirates returnwd to ITB Berlin 2016, described as the world’s leading travel trade show on Wednesday, with two world premieres — its new stand plus a new Boeing 777 Business Class seat.

The futuristic triple-deck Emirates Infinite Possibilities Stand is being showcased at ITB, its design reflecting the “endless possibilities” travelers have with Emirates and providing visitors with an opportunity to see some of Emirates’ onboard features.

Sir Tim Clark, president, Emirates Airline said: “With more than 10,000 exhibitors from 180 countries, the world literally meets at ITB Berlin. For Emirates, as a global connector of people and places, this trade fair is the ideal platform to demonstrate our product and services. With our new Infinite Possibilities Stand, we virtually inspire travels around the world. Our teams hosting on our stand can also share ideas with new and existing trade partners, customers and industry stakeholders.”

Visitors can also experience another Emirates first — a fully functioning, new Business Class seat, which will be installed in all Emirates’ new Boeing 777-300ER aircraft delivered from November onward.

The newly enhanced seat has been designed with total customer comfort in mind: An ergonomically designed headrest, a pitch of 72 inches and the latest touchscreen controller allowing the seat to be electrically converted into a fully flat sleeping position at 180 degrees. The improved layout also comprises one of the industry’s largest personal TV screens at 23 inches allowing customers to enjoy Emirates’ award-winning ice inflight entertainment.

One of the tallest exhibitor stands at this year’s ITB Berlin, the Emirates stand also displays its signature First Class Private Suite, Economy Class seats and the two of the onboard products found on the Emirates A380 flagship - the First Class shower spa unit, equipped with a working shower and the Emirates A380 onboard lounge.