India’s major brand in consumer electronics Videocon has announced its launch in the UAE. The launch was marked by the introduction of a Videocon initiative titled Buy Here Smile There (BHST) aimed at the Indian expatriate community. The initiative would enable them to pay for Videocon products in the UAE and have them delivered to their homes back in India.

Also, the brand launched its latest range of mobile devices, smartphones and tablets, the A55 HD being the pick both in terms of look and functionality among the devices.

Commenting on the BHST initiative, Abhishek Malpani, global online business head at Videocon, said: “We are pleased to launch this initiative for the Indian community in the UAE. This is a unique service, which would revolutionize the way the Indians in the UAE shop for electronics. It will enable them to purchase our finest quality products and have them delivered to their homes in India. We have plans to launch the same in other Gulf countries, including Saudi Arabia."

Using BHST, the customers can get products at prices up to 30 percent lower than in India, and they will be delivered anywhere in India inclusive of all taxes within 10 days of booking. BHST products are also supported by a two-year international warranty. The BHST offer is available on a dedicated portal www.mybhst.com.

The UAE launch of the BHST initiative and the smartphone range are in line with Videocon’s plans for expansion into the UAE market with its portfolio of world-class products.

The Videocon smart devices range launched in the UAE is flag-shipped by the A55 HD, supported by the A52, both of which are dual SIM android-based touchscreen smart-phones.