Visa, a leading global payments technology company, is encouraging card holders to think “inside the box” as it announced details of its campaign for the Dubai Shopping Festival (DSF) 2013.

The company, marking the 18th year of partnership with DSF as a key sponsor, unveiled its Big Box promotion, offering consumers multiple chances to win an exciting range of prizes.

DSF 2013 promises to be the biggest ever festival campaign for Visa that will take place from January 3 to February 3 and is focused around a secret grand prize that will be concealed within a giant box at The Dubai Mall with shoppers being invited to guess as to what is on offer throughout the month.

Visa will be placing its Big Box promotional campaign at strategic points across Dubai, and the focal point of the campaign will be a giant Big Box displayed at The Dubai Mall.

Every transaction with any Visa card will entitle consumers to enter into the main prize draw for the grand prize within the Big Box, which will remain a secret till the end of DSF 2013.

To keep the campaign engaging, Visa will also host a number of exciting activities around the Big Box at The Dubai Mall every day during DSF, offering chances to win many instant prizes daily.

Karim Beg, head of marketing for MENA at Visa, said: “We are enormously excited to be launching our Big Box campaign for DSF 2013 that we are confident will be bigger and better than ever. This is the perfect opportunity to reward people for using their Visa cards.”