LG, which strives to support a broader growth and sustainable development in the community, has invested in a number of CSR activities, especially those intended for environment protection by making the company’s products more energy efficient and environmentally friendly.

“LG has gained unprecedented importance and become imperative to its strategic decision making, putting into consideration to integrate with the government in its endeavor to uplift the community. So, LG serves as a supportive entity, and today everyone can witness the huge contribution made by LG to help enriching the community members’ lives,” the company stated.

With the rapidly changing corporate environments, LG has set up its CSR arm as tool for the community’s sustainable growth. From responsive activities to sustainable initiatives, LG’s core values keep an eye on the society and the improvement of its members’ quality of life.

Among the initiatives launched by the LG is the wedding festival program under the motto: Double your joy with LG.

The aim behind the initiative is to support newly-married couples, who do not have capacity to cover their marriage expenses, by offering them free washing machines, refrigerators, microwaves, and other appliances.

Duke So Ahn, president of Saudi LG Electronics, said: “We believe that setting a stable family and helping its members to dwell in an elegant home is the key to a balanced and happy lifestyle. That is why we care for the newly-married couples through the LG’s wedding festival campaign that helps them combat the higher costs linked typically to today’s marriage requirements. Such a support crucial part in LG’s CSR approach.”

Salman Al-Sabban said: “The wedding festival campaign reflects LG’s deep commitment not only to the existing community members but the coming generation. It passionately showcases its profound community involvement.”