A mobile supermarket aisle stocked exclusively with plastic-free food and drink products has arrived at a global ocean summit in The Hague.
Featuring some 300 products, the “Mobe-Aisle” consists of a host of food and drink items free from plastic packaging including rice, chocolate and cereals.
Earlier this year, campaign group A Plastic Planet launched the world’s first plastic-free aisle in a branch of Dutch supermarket chain Ekoplaza. Now campaigners have created a mobile version of the aisle that can move between cities across Europe.
Transported in a shipping container on a flatbed truck across the Netherlands, the Mobe-Aisle has arrived at The Hague where it has been installed at the Volvo Ocean Race Ocean Summit. The Mobe-Aisle has been designed to show shoppers that a plastic-free future is ready to be realized today.
Campaigners say plastic-free aisles represent the future of food and drink retail. Earlier this year UK Prime Minister Theresa May backed the measure in her first major speech on the environment.
The Mobe-Aisle showcases packaging alternatives using pulpboard, fiber, cotton, card, paper, glass, metal and other biomaterials.
Goods within the Mobe-Aisle will all bear the “Plastic Free Trust Mark,” a new front-of-pack consumer mark, created by A Plastic Planet to help shoppers quickly identify products that are free from plastic packaging.
A Plastic Planet Co-Founder Sian Sutherland said: “In a world suffocating in plastic, plastic-free aisles offer our best chance of freedom. They give shoppers who no longer want to be part of the plastic problem the choice to be part of the plastic solution.
“The last 18 months have been a huge wake-up call for all of us. Now we know what we know about the result of our plastic addiction, let us not be the generation that caused this but did not do enough to change our ways. The plastic-free aisle is a symbol for change. Without choice, we cannot change.”
