DUBAI: Royal Jordanian airlines is no stranger to the limelight, having been applauded worldwide for its response to various political incidents around the world.
Now, the airline is making headlines for a marketing campaign focused on the French election, which saw centrist Emmanuel Macron win a landslide victory against far-right candidate Marine Le Pen on Sunday.
Soon after the vote, Royal Jordanian posted a series of adverts to its social media accounts, saying “Fly left with RJ” and “France is not that far…right?”
Sometimes going left feels right #Presidentielle2017 #MacronPrèsident #France #FrenchElections
*RJ terms & conditions apply pic.twitter.com/liTkKWJG5T— Royal Jordanian (@RoyalJordanian) May 7, 2017
#France #Presidentielle2017 #LePen #Macron #FrenchElections
*RJ terms & conditions apply pic.twitter.com/ifxlqg2hf7— Royal Jordanian (@RoyalJordanian) May 7, 2017
#France #Presidentielle2017 #LePen #Macron pic.twitter.com/BRSi32fvVc
— Royal Jordanian (@RoyalJordanian) May 6, 2017
Twitter users were quick to praise the adverts.
Another wonderfully subversive ad by @RoyalJordanian playing off the day's big news pic.twitter.com/pF1B6wke2Q
— Mohamad Bazzi (@BazziNYU) May 7, 2017
The airline has been lauded online in the past, not least for its reaction to the recent US ban on large electronics on incoming flights from a handful of Middle Eastern countries.
Joke-by-joke, Royal Jordanian released via its social media platforms a slew of adverts and posts that make light of the ban.
The company kicked it all off with a satirical poem.
“Every week a new ban, travel to the US since you can, we are now poets because of you son, no one can ruin our in-flight fun, we have good tips for everyone,” the poem read.
It then took things up a notch with a 12-point plan for what to do on a 12-hour flight with no laptop or tablet.
