Huda Kattan expands beauty empire with new skincare line

Huda Kattan is ranked in the top 40 of Forbes’ 2019 list of the wealthiest self-made female entrepreneurs in the US. (Getty)
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Updated 13 January 2020

Huda Kattan expands beauty empire with new skincare line

  • The beauty guru announced she will soon release products from her new skincare line

DUBAI: Iraqi-US makeup entrepreneur Huda Kattan is about to drop her latest launch, Huda Beauty Skin.

The beauty guru announced the news Sunday on her Instagram accounts. 

Kattan has always been open about her skin imperfections. “I’ve said it before, but my skin has been a JOURNEY,” she wrote in the post. 

Despite her extensive knowledge of makeup, Kattan was never satisfied with her skin, she said. “As a kid I had really dry-sensitive skin, that was super rough and uneven in tone and texture, and at 19 I started dealing with cystic adult acne,” she wrote. 

 
 
 
 

 
 
 
 
 
 
 
 
 

Our first ever post on @hudabeautyskin Guys make sure you follow! Lots of exciting things coming!

A post shared by HUDA KATTAN (@hudabeauty) on

There were days when Kattan says she felt insecure about her skin, adding that she could not leave her house because her acne was “painful and bad.”

According to the mogul, her skin improvement was all thanks to “blogging and experimenting.”

“What happened was truly unexpected! My skin became so soft, even smooth, my pores disappeared, and my acne was (finally) under control,” she said.

On her new Huda Beauty Skin page, Kattan shared before and after clips of herself a little over a year ago and now. “I can't believe it! Before with makeup and less confidence, After, with our new skincare line, absolutely no makeup, but so much confidence!” she wrote in the post. 

“Both of these are during basic breakouts (nothing severe), but my skin texture is sooooo different!! Even my neck looks better! (sic)” she added. 

Kattan is ranked in the top 40 of Forbes’ 2019 list of the wealthiest self-made female entrepreneurs in the US, with a reported net worth of $610 million. She has a makeup line, a fragrance line and now a skincare line.


Struggling to find olive-toned concealer? This new Dubai-based label has you covered

Updated 9 min 1 sec ago

Struggling to find olive-toned concealer? This new Dubai-based label has you covered

DUBAI: In the world of makeup, olive skin is described as having neutral or yellow undertones with a greenish hue, hence the name “olive.” Though genetically blessed with a year-round tan, finding suitable makeup shades can pose as a challenge to many women with an olive complexion.

Despite the efforts of many major brands to incorporate more shades into their cosmetic lines, most commercial products available on the market are still generally geared towards Euro-centric skin tones. This is why Dubai-based makeup artist Fizah Pasha launched Brulee Beauty, a cosmetics brand created specifically for olive skin-toned women. 

“I noticed a gap in the market for a mid-luxury brand that catered specifically to the yellow undertone,” Pasha told Arab News. “It ignited my passion to cater to an underrepresented segment of the market,” she added.

Brulee Beauty is a. new cosmetics brand created specifically for olive skin-toned women. Supplied

“I had clients that had a yellow undertone and finding the right concealer for this specific skin tone proved very difficult,” she stated, adding, “I would always need to mix two or three concealers to get the right one for my clients as well as myself. This is how I started thinking of creating my own makeup line.”

Brulee, which is a caramelized sugar that is golden in color, launched this summer with a collection of five concealers ranging from lighter to darker shades that are suitable for women with golden undertones. 

“It’s important for concealers to match your skin and undertone as your complexion can appear to be ashy and grey if you’re using the wrong color,” explained the makeup artist.

The brand launched this summer with a collection of five concealers ranging from lighter to darker shades. Supplied

As there are standard pigments that are typically on the orange and pink spectrum, it took Pasha two years of extensive research to create a product she was satisfied with. The result:  A high-coverage formula that conceals, brightens and blurs in one swipe.  Each concealer boasts nourishing ingredients such as sodium hyaluronate and vitamin E to help plump the skin as well as provide deep hydration. 

Pasha also revealed that she has plans to further expand her brand to include a whole range of products, in addition to concealers, that will cater to women with yellow and golden undertones. “Inclusivity in makeup is important,” she mused. “Every skin tone should be seen and kept in mind when creating products.”

Brulee Beauty can be purchased online.