Environmental film ‘Kiss the Ground’ offers hope in the face of despair

Short Url
Updated 04 October 2020

Environmental film ‘Kiss the Ground’ offers hope in the face of despair

CHENNAI: It is no secret that our planet is under tremendous stress and it is imperative that all of us pause and ponder how we have ruined our Earth — and, indeed, how we can attempt to undo some of that damage. An extremely enlightening documentary, “Kiss the Ground,” directed by the acclaimed husband-and-wife team Joshua Tickell and Rebecca Harrell Tickell, just hit Netflix and is a sobering wake-up call. In under 90 minutes, the documentary shakes us out of our slumber and presents just how badly the Earth has been affected by our actions — but, refreshingly, the film offers a potential way out.

Narrated by actor Woody Harrelson, the movie features some of the world’s leading scientists and activists. 

“Never has the world needed healing as we do now. ‘Kiss the Ground’ offers a way to heal our bodies, bolster our immune systems and heal our planet. This is a critical time for humanity and a critical movie for the world,” Rebecca Tickell says.

The result of almost 10 years of research and 300 hours of footage skimmed down into 87 minutes, the film conveys an urgent, almost desperate call for action, while suggesting a simple solution to save life on Earth. 

From their beautiful avocado ranch in Ojai, California, the directors talk about a movement to reverse climate change “by pulling carbon out of the air and putting it back into the soil.” They call it “carbon farming” and have featured leading scientific advocates of this movement in the documentary.

The documentary explores the concept of regenerative agriculture, in which farming and grazing practices are geared toward reversing climate change by rebuilding the soil’s organic matter and restoring soil biodiversity, so often stripped bare by large-scale agricultural ventures which rely on on additives, pesticides and other harmful practices.

While glitzy celebrities such as Gisele Bündchen, Tom Brady, Jason Mraz, Ian Somerhalder, Patricia Arquette, David Arquette and Rosario Dawson lend Hollywood glamour to the documentary, the real stars of the film are the wealth of ecologists, farmers and naturalists who bring their expertise to the small screen.

Packed with eye-catching visuals, “Kiss the Ground” engages viewers with useful data and invaluable perspectives in a bid to offer hope in a time of severe need.


Feet first: Egyptian footwear label blends style and comfort

Updated 22 October 2020

Feet first: Egyptian footwear label blends style and comfort

DUBAI: They say “beauty is pain,” but not for Egyptian footwear label Zee.

The brand’s designs combine comfort and style, making its offerings suitable for settings ranging from edgy and urban life to laid-back for the seaside.

Noureldin Kassem, Zee’s founder, said: “It’s really important to be stylish and comfortable. For us being comfortable is very important, and this is why we used a lot of new materials, like different kinds of leather, and made adjustments to the sandals.”

Brave New World, the brand’s latest collection, draws its inspiration partly from Greco-Roman culture, Kassem told Arab News. 

The collection includes 25 styles in a range of bold and bright designs, featuring sandals and slides to suit a wide range of women’s tastes.

Zee, which was established three years ago, is a sustainable brand that is produced in Egypt, but outsources its materials, such as cork soles, from Spain.

 
 
 
 
 
 
 
 
 
 
 
 
 

Sway with ease in your Zees. Shot and styled by @keghamdjeghalian #MakeZeeMoves #ZeeSteps #ZeeBraveNewWorld #Zee

A post shared by Zee (@zee_officialeg) on

“Sustainability is taking a big share of the market now,” Kassem said.

To make the brand more environmentally friendly, Zee’s packaging now includes pouches made of recycled material made in collaboration with eco-friendly Egyptian fashion brand Up-Fuse. 

Kassem said that while many well-established fashion brands are fighting to survive during the coronavirus pandemic, Zee is taking risks and rebranding itself. 

 
 
 
 
 
 
 
 
 
 
 
 
 

Stand tall in your Zee-Bomba X #MakeZeeMoves #ZeeSteps #ZeeBraveNewWorld #ZeeByKegham #ZeeBombaX #Zee

A post shared by Zee (@zee_officialeg) on

Amid plans for a possible launch of trainers or heels, Zee’s team is working on designing sneakers, which better fit the “persona and identity of the brand.”

Kassem also praised his team, including creative director Kegham Djeghalian, for doing “a great job during this difficult period.”