Deezer launches its first podcast for Saudi Arabia

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Online music streaming service Deezer has announced the launch of “Saudi Today,” its first podcast for the Kingdom. (Reuters/File Photo)
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In each episode, Saudi host Amy Roko chats with trailblazers from the Kingdom’s cultural scene about their personal journeys and creative challenges and discusses all the latest happenings in the country.. (Shutterstock)
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Updated 07 October 2020

Deezer launches its first podcast for Saudi Arabia

  • Deezer’s five-part series features social media star Amy Roko in conversation with Saudi trailblazers
  • Guests include comedian Ibraheem Khairallah, content creator Omar Hussein, travel journalist Nara Alomayri, filmmaker Fatima Al-Banawi, and hip-hop artist Lil Eazy

RIYADH: Online music streaming service Deezer has announced the launch of “Saudi Today,” its first podcast for the Kingdom, featuring social media celebrity Amy Roko.

The move follows the provider’s Saudi National Day campaign “Let’s Sing for the Homeland,” which invited all music fans to use a specially designed online feature to nominate songs that best expressed the love people had for the Kingdom.

The final compilation of songs unveiled on Saudi National Day under the banner “Saudi Flow: Le Noghani Lel Watan,” offered a unique musical experience created by lovers of music and curated by Deezer to celebrate the country.

Its new five-episode Arabic podcast series is packed with cultural insights and commentary on comedy, film, music, digital content, and tourism.

In each episode, Saudi host Roko chats with trailblazers from the Kingdom’s cultural scene about their personal journeys and creative challenges and discusses all the latest happenings in the country.

Guests include comedian Ibraheem Khairallah, content creator Omar Hussein, travel journalist Nara Alomayri, filmmaker Fatima Al-Banawi, and hip-hop artist Lil Eazy.

Roko said: “We are always being asked about living and working in Saudi Arabia. Now you can hear it straight from the people who are in the thick of the action.

“Podcasts are an exciting medium to share our experiences and perspectives as Saudi creatives. And ‘Saudi Today’ also shines a light on all the amazing things happening in my country.”

Tarek Mounir, Deezer’s CEO for the Middle East, North Africa, and Turkey, said: “Our listeners want more local content, and we heard them. With ‘Saudi Today’ you can get closer to some incredibly talented people, unplugged and real as they sit down to chat with the super-talented Amy Roko.

“If you ever wondered what the new Saudi Arabia sounds like, tune in. You’ll be entertained, informed, and wowed by the breadth and diversity of the Kingdom’s talent.”


Publicis Groupe veteran Kamal Dimachkie leaves as new successor is named

Updated 20 October 2020

Publicis Groupe veteran Kamal Dimachkie leaves as new successor is named

  • Dimachkie’s career spans three decades of leadership and accomplishment in international and regional markets
  • Shoueiry founded the agency’s Social Content Lab and played a key role in cultivating digital design thinking across the region

RIYADH: Publicis Groupe MEA today announced the departure of Kamal Dimachkie, chief operating officer, Publicis Communications, UAE and Lower Gulf. Dimachkie is a senior executive who joined Leo Burnett in February 1985. The company has appointed Samer Shoueiry to assume the role in conjunction with his current responsibilities as chief digital officer, Publicis Communications, Middle East from Dec. 1. Dimachkie’s decision to leave comes after 33 years with the company. He will leave his current position on Dec. 31 and continue to act in a consultative capacity until June 2021 in order to ensure a smooth transition.

Dimachkie’s career spans three decades of leadership and accomplishment in international and regional markets including the US, Lebanon, Saudi Arabia, Bahrain, Kuwait and the UAE.

Raja Trad, executive chairman at Publicis Groupe MEA said: “I respect Kamal’s decision. He has been a friend and a colleague for over three decades, and not just I but the entire Publicis Groupe family will miss him. His tenure at the Groupe has been characterized by a clear commitment to values that are central to our philosophy. Kamal’s adept leadership propelled the agency to new heights — we won more than 250 accolades and added numerous international and local clients to our roster. I want to thank him for his immeasurable contribution to the Groupe and wish him all the best for his professional future.”

Dimachkie added: “Leo Burnett and Publicis Groupe have been my life for the past 33 years, and I am proud to have been a part of a glorious journey during which I have had the opportunity to serve the company in different roles in six countries, to have contributed to numerous clients and raised the bar internally and within the industry. Part of this has been the joy of working with a wonderful team and leadership, whom I have partnered with, learnt from and shall forever call my friends and brothers in arms. I am grateful to have lived the glory days of advertising with one of the best agencies in the world and to have worked with some of the most inspiring and creative people. I look forward to working with Samer on the upcoming transition and wish him success in his new role.”

Shoueiry, who will take on Dimachkie’s role, has over 21 years of experience across business, design and innovation. He has consistently delivered a robust performance in Publicis’ Experience Design and Experience Strategy, founded the agency’s Social Content Lab and played a key role in cultivating digital design thinking across the region.

Commenting on his appointment, Trad said: “Samer has a record of leadership and value creation, deep experience in generating groundbreaking brand experiences, as well as a focus on strategic design, innovation excellence and a strong technological footing. I look forward to continuing to work closely with him to drive our digital transformation in the region and support the spread of innovation through investments in our people, technology, platforms and tools. Together, we will ensure that we continue to move our business forward in the Connected Age through a data-led, digital-first approach.”

Shoueiry further added: “Kamal has built a strong foundation for future growth, including strengthening our team and expanding our scope of work. The current climate has accelerated digital transformation globally, and we are looking at a future where online and offline coexist to augment consumer experience in an interconnected brand universe. E-commerce is a necessity, digital equities are your flagship stores, search and social your new outdoor. With this new beginning, I will focus on further strengthening our creative strategy-to-results development to offer the best consumer-centric experiences and build brand value.”