Nora Attal, Imaan Hammam star in new Jacquemus campaign

Moroccan-Egyptian-Dutch catwalker Imaan Hammam (right) stars in the Jacquemus SS21 campaign. Instagram
Moroccan-Egyptian-Dutch catwalker Imaan Hammam (right) stars in the Jacquemus SS21 campaign. Instagram
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Updated 11 January 2021

Nora Attal, Imaan Hammam star in new Jacquemus campaign

Moroccan-Egyptian-Dutch catwalker Imaan Hammam (right) stars in the Jacquemus SS21 campaign. Instagram

DUBAI: French designer Simon Porte Jacquemus has unveiled his eponymous brand’s Spring 2021 campaign — and it stars part-Moroccan models Nora Attal, Imaan Hammam and Malika El-Maslouhi.

Jacquemus, who launched his label in 2009 at the age of 19, presented his brand’s combined Spring 2021 Menswear and Womenswear collection — titled ‘L’Amour’ — via a physical show in a rolling wheat field, about an hour outside of Paris, last July during Men’s Fashion Week. 

The newly released campaign images and accompanying video were shot by fashion photographer and filmmaker Oliver Hadlee Pearch in the same fields of wheat where the show was set. 

For her part, British-Moroccan Attal – who is a runway fixture for Jacquemus – stunned wearing a cream-colored skirt and cropped blouse paired with the brand’s signature chiquito bag.

Meanwhile, Dutch-Egyptian-Moroccan Hammam was a vision in a flared, wheat-colored pinstripe jumpsuit with thin shoulder and chest straps. 

 
 
 
 

 
 
 
 
 
 
 
 
 
 
 

A post shared by JACQUEMUS (@jacquemus)

22-year-old El-Maslouhi, who was born in Milan to an Italian mother and a Moroccan father, turned heads in a pair of coral, high-waisted trousers and a white, midriff-baring top.

The part-Arab models were joined in the campaign by other catwalk stars, such as Mica Arganaraz, Anna Ewers, Grace Elizabeth, Mona Tougaard and Jill Kortleve among others.

The designer also tapped Moroccan-Belgian rapper, singer and beatmaker Hamza to create the soundtrack for the campaign video.

 
 
 
 

 
 
 
 
 
 
 
 
 
 
 

A post shared by JACQUEMUS (@jacquemus)

The new collection, which featured both womenswear and menswear, served as an homage of sorts to the designer’s team.

“What’s so beautiful about L’Amour is how it can endure — sometimes even grow stronger — in the absence of people being together,” wrote the designer on Instagram of the offering at the time.

“Not long after my team was separated from each other, we were all in our homes feeling the desire to work, and a new vision of the collection emerged. We became a human chain, every step of the creative process executed with love,” he added.

The designer, who spent most of his time self-isolating with his grandmother in Provence during the pandemic, was inspired by the local values of the region. Miro’s poems, Provencal ceramic works, cherry trees and hand-knitted tablecloths were among the inspiration for the new collection.


Tik Tok star Addison Rae can’t get enough of this Lebanese label 

Tik Tok star Addison Rae can’t get enough of this Lebanese label 
Updated 18 January 2021

Tik Tok star Addison Rae can’t get enough of this Lebanese label 

Tik Tok star Addison Rae can’t get enough of this Lebanese label 

DUBAI: US TikTok star Addison Rae stepped out in a pair of heels by Lebanese footwear designer Andrea Wazen this week.

The Beirut-based designer, who is the younger sister of Lebanese fashion influencer Karen Wazen,  launched her eponymous, celebrity-approved label in 2013 following stints with some of the most renowned footwear designers in the world, including Christian Louboutin and Rupert Sanderson. 

The designer’s impressive list of celebrity clientele covers a broad spectrum of stars, from Hailey Bieber to Tracee Ellis Ross and Jennifer Lopez to Kylie Jenner, who have all donned Andrea Wazen’s strappy sandals and stilettos.

Rae, who rose to fame doing fun-to-replicate dances, opted for the Immy mules in multi-color. The fanciful footwear features mesh lined with leather  and a cone-shaped heel. She paired it with a bright yellow sweater and mom jeans. 

It’s not the first time the 20-year-old has been seen rocking an Andrea Wazen design. 

Last month, the Tik Tok star shared an Instagram Story with her 33.2 million followers in which she was spotted wearing clear pointy-toed shoes with white-strap detailing, called the Dassy PVC pumps. 

She styled the shoes with a white shirt dress from French luxury label Louis Vuitton that featured large pockets on the sides and was tied at the waist with a matching belt.

Indeed, Rae seems to be a fan of the Wazen family’s businesses. 

In recent months, she’s also been seen wearing  sunglasses by Karen Wazen Eyewear, including a pair of “Vicky” in navy blue shades from Karen’s line, which launched in December 2018.

Meanwhile, Rae isn’t the only star who has fallen head over heels for Andrea Wazen. 

US actress Emma Roberts recently donned a blush, floral Ganni dress paired with shoes by Lebanese footwear designer.

She opted for the Denver Lavender pumps, a pair of mesh sandals with an adjustable buckle strap.

“The Kissing Booth” star Joey King is also a fan. 

The 21-year-old was spotted wearing the 90s-inspired Gloria mules for a recent press event in Los Angeles. She paired the mules with a top and matching leggings from New York-based label Lirika Matoshi and a By Far bag.