DUBAI: For its latest fashion campaign, US label Coach has teamed up with a host of familiar faces, including Franco-Algerian singer Lolo Zouai. The “High Highs to Low Lows” singer features in a star-studded advertorial for the label’s Camo Collection alongside the likes of “Black Panther” star Michael B. Jordan, Blondie frontwoman Debbie Harry, former NBA player Jeremy Lin, and US actor Quincy.
Bladi Corniel, a photographer who is part of A$AP Rocky’s AWGE creative agency, shot and directed the advertorial, featuring clothing from Coach’s camouflage print range with a neon update.
The all-gender collection includes bags, T-shirts, sneakers, joggers and hoodies. The original camo collection was first introduced in 2015 and the new neon update gives a nod to the energy and attitude of Coach’s New York City hometown.
For her part, 26-year-old Zouai can be seen wearing a white shearling vest over a camo T-shirt that is tucked into brown leather pants. She was holding a camo print umbrella because it was raining on set, she recently told Nylon magazine.
“The shoot was actually on a very, very rainy day,” recalled the Brooklyn-based singer. “It was pouring. We spent a bunch of time doing the glam and then I had to hide under trees and it felt like a rainforest. But the shoot was great. The photographer, Bladi Corniel, was amazing, and it just was super fun and easy.”
The artist, who was born Laureen Zouai to a French mother and an Algerian father in Paris, has had a working relationship with Coach and its creative director Stuart Vevers for a couple of years now.
In addition to the new campaign for Coach’s Camo Collection, Zouai previously featured in the brand’s Fall 2019 campaign. That advertorial, shot by renowned photographer Juergen Teller in New York, was Zouai’s first campaign for Coach.
An official member of the “Coach Family,” she also previously appeared in the brand’s Sunwear 2019 ad.
It appears that the fashion world is starting to take note of Zouai. The artist, slated to open for Dua Lipa’s “Future Nostalgia” tour, also has campaigns for Tommy Jeans under her belt and has previously performed at New York Fashion Week for Saint Laurent.