LinkedIn Middle East’s partners with medical charity in latest campaign

LinkedIn Middle East’s partners with medical charity in latest campaign
“The LinkedIn For All campaign aims to celebrate the experiences of professionals across various sectors and showcase valuable and inspiring content,” says Ali Matar, Head of LinkedIn MENA and Emerging Markets. (Supplied)
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Updated 13 September 2021

LinkedIn Middle East’s partners with medical charity in latest campaign

LinkedIn Middle East’s partners with medical charity in latest campaign
  • ‘LinkedIn For All’ campaign with Médecins Sans Frontières aims to create diverse content and celebrate the non-profit’s achievements

DUBAI: LinkedIn Middle East has launched a campaign in partnership with Médecins Sans Frontières UAE (Doctors Without Borders) to showcase the non-profit’s achievements and document their work globally and in the region.

Using the hashtag #LinkedInForAll, the platform features the testimonies of MSF’s staff members as they share their personal experiences, whether it’s working in hospitals or in the office. Over the next few weeks, MSF and LinkedIn will also publish a series of videos recounting the efforts of MSF’s members in helping those who are marginalized and in need.

“The LinkedIn For All campaign aims to celebrate the experiences of professionals across various sectors and showcase valuable and inspiring content. I am proud to launch its first version in partnership with MSF-UAE to give voice to the humanitarian medical community on LinkedIn,” said Ali Matar, Head of LinkedIn MENA and Emerging Markets.

The campaign will run until October 10. LinkedIn members on the platform can engage with the content and learn about the medical career path, as part of the platform’s vision to create economic opportunities for all members of the global workforce.

At a time when there is much discussion about the future of home working and flexible models for employees, “it is important to remember that not everyone has the luxury to choose from the new and flexible work models,” Matar added.

“While most of us were fortunate to work from the safety of our homes during the lockdown and in some cases up until today, the medical community had to report to work and face risk and uncertainty to care for those of us who fell ill. They are the heroes of the 21st century fighting a fierce enemy we can’t see but can definitely feel the impact of,” he said.