DUBAI: Forty designers from the Kingdom this week showcased their latest designs in Milan with the Saudi 100 Brands initiative during White Milano, the international apparel and accessories trade show that famously takes place alongside Milan Fashion Week.
The event, which ran from Sept. 22-25, is part of White Milano’s EXPOWHITE program.
Among the 40 brands was RBA NEW YORK, founded by Saudi designer Rakhaa Bin Ahmed. In an interview with Arab News, the founder looked back at her experience in Italy and said that she got “great responses” from the international audience.
“They loved the urbanized twist in my designs, largely due to their reflection of the Saudi heritage and the strong story behind my creations,” she explained. “I was pleased to hear from the audience who came from different backgrounds, saying they would definitely wear my designs for different occasions due to their versatility.”
Bin Ahmed’s brand is famous for its textured linen sets. She also offers shirts, cardigans and traditional Saudi attire – with a modern twist – for men and women.
The designer said that the Saudi Fashion Commission’s Saudi 100 Brands’ initiative is helping support the local designers in showcasing their work internationally. “I would call it a talent traveler as it takes us internationally with the highest standards to different countries around the world with great ease,” she said.
The event also presented designs from Saudi streetwear label Sign Spot, founded by Nada Alotaibi.
“It’s an exceptional opportunity and occasion for us Saudis to display our culture to the rest of the globe while also showcasing Saudi designers on an international scale,” the designer told Arab News.
She said visitors in Milan were “impressed” by her collection. “They were also impressed by our concept of Sign Spot, which is how we convey messages through our designs. They were thrilled with our offerings and our focus on the details,” she added.
Alotaibi, whose brand features shirts, t-shirts, shorts, pants, leggings, socks, caps and cardholders, said the Milan showcase acted as a confidence booster.