For the past five years, Sadia and the Saudi Food Bank (Eta’am), as well as several retailers have been spearheading a charity campaign that has captured the hearts and minds of consumers in Saudi Arabia. This campaign, centered around the holy month of Ramadan, has not only achieved tremendous success but has also witnessed a remarkable level of engagement from the community. By committing to donating 2.5 percent of Sadia’s sales during Ramadan to Eta’am, this initiative has become a powerful force for good, enabling consumers to actively participate in uplifting society.
Since its inception, the charity campaign has witnessed a steady increase in its impact and consumer participation. Year after year, more individuals have embraced the opportunity to contribute to Eta’am’s charitable endeavors through their purchase of Sadia products. This growing support, aided by the collaboration of retailers, has translated into a significant increase in the resources available to Eta’am. These retailers have played a crucial role in promoting the campaign, raising awareness among consumers, and encouraging their active involvement in this noble cause. The success of this collaborative effort stands as a testament to the generosity and social responsibility of the Saudi Arabian community, showcasing how businesses and individuals can unite to make a positive and lasting impact on society.
