Basic Electronics Co. breaks ground on Al-Asasyah Advanced Industry HVAC Smart Factory in Dammam

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In light of the industrial renaissance witnessed by Saudi Arabia under Vision 2030, and Saudi Green Initiative, which aims to reduce carbon emissions by 2030 and pave the way toward zero neutrality by 2060, Basic Electronics Co., Ltd. laid the foundation stone for the Al-Asasyah Advanced Industry HVAC Smart Factory in Dammam. The facility, covering an area of more than 70,000 square meters in the first stage, specializes in the manufacture of sustainable air conditioners, directly contributing to reducing carbon emissions. More than 2,000 employees will work at this factory.

The groundbreaking ceremony took place in the presence of Dong Meng Zhu, chairman and CEO of Gree Electric Appliances Inc., on April 23. 

Since its establishment in 1961, the company has been engaged in the manufacture and sales of household appliances, commercial electronic appliances, air conditioners, monitoring and control devices, medical devices and others.

In a bid to support the localization of industry by the company’s management, the basic factory for smart meters was established and operated in the Kingdom’s Eastern Province, with a production capacity of more than 300,000 meters per year. The company is celebrating the laying of the foundation stone of the industrial complex for the manufacture of air conditioners in cooperation with its strategic partner Gree. The company is on a journey to target new sectors to localize industry in the Kingdom, through the use of the best international technologies.

The first phase of the industrial complex will produce high-efficiency smart air conditioners with VRF technology, integrated with photovoltaic energy production technology. The first phase also includes smart and innovative laboratories for testing devices, as well as a research and development center and a training center.

The second phase of the industrial park includes the production of all technologies of air conditioning solutions using the latest industrial technologies such as artificial intelligence and digitization systems produced by strategic partner Gree, which holds many patents.

Investing in the development of Saudi talent, capacity building, technology transfer and localization is one of the most important objectives of the company’s vision.