Empowering Saudi content creators: AI summit bridges innovation and collaboration

The event offered networking opportunities, followed by a discussion panel and training sessions led by Google and Microsoft, focusing on their AI programs such as Gemini and ChatGPT. (AN/File)
The event offered networking opportunities, followed by a discussion panel and training sessions led by Google and Microsoft, focusing on their AI programs such as Gemini and ChatGPT. (AN/File)
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Updated 05 September 2024
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Empowering Saudi content creators: AI summit bridges innovation and collaboration

Empowering Saudi content creators: AI summit bridges innovation and collaboration

RIYADH: The American Embassy in Riyadh hosted the event “AI Summit for Content Creators” on Sept. 4 at Beast House, inviting social media influencers and YouTubers to engage with experts from Google and Microsoft with the aim of helping Saudi content creators understand artificial intelligence tools.

The event offered networking opportunities, followed by a discussion panel and training sessions led by Google and Microsoft, focusing on their AI programs such as Gemini and ChatGPT.

The discussion panel featured prominent speakers including Zainab Al Amin, vice president of national digital transformation at Microsoft; Marwa Khost Jarkas, AI communication lead at Google MENA; and Hady Hajjar, co-founder of HuManagment. The panel was moderated by YouTuber Mohammed Salem.

American Ambassador Michael Ratney opened the ceremony, sharing his experiences with social media and expressing his interest in AI’s role in content creation.

“It’s great to see everybody here. Thank you to Google and Microsoft for being our partners today. It’s truly wonderful to have you as part of this gathering of big, famous US companies. There are more out there eager to connect with Saudi Arabia as well,” he said.

He highlighted the numerous opportunities for US companies in Saudi Arabia, especially amid the burgeoning tech partnership between the two nations.

“Today, we’re discussing artificial intelligence, a force that’s becoming integral to our society and economy, especially in a dynamic place like Saudi Arabia. We thought it would be valuable to explore how AI impacts our lives, our work, and specifically, how it will influence your roles in social media and content creation,” Ratney added.

The discussion panel addressed AI’s presence in Saudi Arabia and the country’s initiatives to promote AI education among its citizens.

Al Amin said: “Saudi Arabia aims to become the leading hub for artificial intelligence in the region and globally. We are actively pursuing this goal by collaborating closely with the government sector. We have engaged with key organizations, including the Communications and Information Technology Commission, the Communications and Space Commission, the Ministry of Communications, and the Council of Chambers of Commerce, through an initiative called Advisory Groups.”

The groups consist of representatives from major companies and the government, focusing on identifying challenges related to modern technologies, including AI. “Our objective is to explore the barriers to AI adoption in the Kingdom and to develop initiatives that will enhance its integration and growth,” Al Amin said.

The panel also highlighted the importance of learning prompt engineering, noting that many free resources are available through Google, Microsoft, and LinkedIn.
Jarkas, of Google MENA, elaborated on the challenges of learning AI: “I view AI through three lenses — how to use it intelligently, safely, and responsibly. We often get emotionally drawn to new technologies and rush into using them, forgetting safety and responsibility. We must master prompt engineering and use requests thoughtfully, providing adequate detail.”

She advised caution, stating: “When interacting with AI, we should not disclose our entire identity. This is an essential part of using AI safely.”

HuManagement’s Hajjar discussed AI’s potential benefits for content creators, such as generating new video ideas. However, he cautioned: “We must adapt the content to align with our unique work; AI is merely a tool to assist us. Saudi Arabia is one of the highest consumers of content, making it crucial for creators to leverage AI tools to streamline their content creation process.”

He also noted the emergence of AI-generated social media influencers, presenting a challenge for human content creators and underscoring the importance of understanding AI in today’s landscape.


Qatar and Saudi Arabia strengthen media cooperation with new framework agreement

Qatar and Saudi Arabia strengthen media cooperation with new framework agreement
Updated 13 October 2024
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Qatar and Saudi Arabia strengthen media cooperation with new framework agreement

Qatar and Saudi Arabia strengthen media cooperation with new framework agreement
  • Safeguarding supply chains ‘more crucial than ever,’ Saleh Al-Jasser says in opening remarks
  • Inaugural forum will feature 130 speakers and 80 exhibitors from 30 countries

DOHA: Saudi Arabia and Qatar signed on Sunday a framework agreement for cooperation and news exchange between the Saudi Press Agency (SPA) and Qatar News Agency (QNA).

The agreement was signed on the sidelines of a meeting between Qatar’s Prime Minister and Minister of Foreign Affairs and wSaudi Arabia's Minister of Media in Doha.

The meeting between Sheikh Mohammed bin Abdulrahman bin Jassim Al-Thani and Salman Al-Dossary, which was also attended by Chairman of Qatar Media Corporation Sheikh Hamad bin Thamer Al-Thani and Saudi ambassador to Qatar Prince Mansour bin Khalid bin Farhan, focused on enhancing cooperation between the two nations, particularly in the media sector.

During their discussions, both sides emphasized the importance of deepening relations and expanding joint media initiatives.

The agreement was signed by Acting President of SPA, Ali Alzaid, and Director-General of QNA, Ahmed bin Saeed Al Rumaihi.

Saudi Arabia and Qatar signed on Sunday a framework agreement for cooperation and news exchange between the Saudi Press Agency (SPA) and Qatar News Agency (QNA). (SPA)

It will aim to foster collaboration through a range of initiatives, including training programs in editing and photography, the promotion of modern technologies and artificial intelligence in news production, and the exchange of expertise, SPA reported.

The framework also seeks to strengthen ties by facilitating visits between the agencies and creating news and photographic content that highlights achievements, events, and national occasions in both countries, SPA added.


Venezuela cancels passports of dozens of activists and journalists, FT reports

Venezuela cancels passports of dozens of activists and journalists, FT reports
Updated 13 October 2024
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Venezuela cancels passports of dozens of activists and journalists, FT reports

Venezuela cancels passports of dozens of activists and journalists, FT reports
  • People have had their passports confiscated by authorities while attempting to board flights from the country’s main airport, the newspaper reported, citing the rights group

CARACAS: Venezuela has canceled the passports of dozens of journalists and activists since President Nicolas Maduro claimed a re-election victory, part of what rights groups say is an intensifying campaign of repression against the authoritarian president’s opponents, the Financial Times reported on Saturday.
At least 40 people, mostly journalists and human rights activists have had their passports annulled without explanation, the newspaper reported, citing Caracas-based rights group Laboratorio de Paz.
The group warned that the number of people who have had their passports canceled is likely to be much higher due to Venezuelans’ fear of reporting cases, the FT said.
Laboratorio de Paz could not be immediately reached for the report.
People have had their passports confiscated by authorities while attempting to board flights from the country’s main airport, the newspaper reported, citing the rights group.
Unlike murder or torture, which have a higher political cost, the government has found that passport cancelation is an effective way of neutralizing and muffling critical voices with minimal effort, the newspaper reported citing Rafael Uzcátegui, co-director of the rights group.
The report comes after Maduro was proclaimed the winner of the South American nation’s disputed July vote by electoral and judicial authorities, a claim rejected as false by the opposition. 

 


Leading Lebanese daily goes pan-Arab amid ongoing war

Leading Lebanese daily goes pan-Arab amid ongoing war
Updated 12 October 2024
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Leading Lebanese daily goes pan-Arab amid ongoing war

Leading Lebanese daily goes pan-Arab amid ongoing war
  • Group CEO Nayla Tueni leads digital transformation from newspaper to ‘viewspaper’
  • We’ve transitioned from being a traditional newspaper to what we call a ‘viewspaper.’ From Monday to Thursday, we publish a compact edition, while Friday features a more in-depth weekend edition, covering culture, lifestyle, and other topics

LONDON: Amid escalating conflict in Lebanon, Annahar chief Nayla Tueni has announced the relaunch of her media group, unveiling a bold shift to become a pan-Arab media leader with a growing presence across the region.

The publisher of the iconic Arabic-language daily Annahar, which marked its 92nd anniversary this year, is embracing a “digital-first” strategy, transforming from a newspaper to a “viewspaper.”

Nayla Tueni, Annahar chief. (Supplied)

Despite the ongoing Israel-Hezbollah conflict, which began as cross-border clashes on Oct. 8, 2023, and intensified into a widespread Israeli offensive starting Sept. 23, the Beirut-headquartered Annahar remains committed to its plan to relaunch its services against all odds.

Tueni, Annahar’s editor-in-chief and group CEO, told Arab News that the idea for the transformation and relaunch was conceived in January, with implementation efforts beginning in April.

FASTFACTS

• In addition to its daily print newspaper, Annahar Media runs two websites – Annahar and Annahar Al-Arabi – while also managing a video platform and active social media channels.

• Annahar’s teams are diligently working to produce more podcasts, audios, and videos that resonate with a broader audience – talking to people from different places around the Arab world.

“The goal of Annahar’s refoundation is to reach a wider audience,” she said. “We’ve enhanced the website to offer a seamless, unified experience across all platforms — whether you’re reading the newspaper, following us on social media, or watching videos on our platform, we want you to enjoy the same cohesive experience throughout.”

In addition to its daily print newspaper, Annahar Media runs two websites, Annahar and Annahar Al-Arabi, while also managing a video platform and active social media channels.  

Tueni highlighted that her company worked with Innovation Media Consulting, a global consultancy firm, to revamp Annahar’s digital products, rebuild the newsroom using cutting-edge AI tools and workflows, and design a new commercial strategy.

Other renovation partners include the marketing communications group Impact BBDO, the engineering company Obermeyer Middle East, and the digital agency Born Interactive.

“In addition,” Tueni said, “we put significant effort into refining the content, reorganizing the structure, and rethinking how teams collaborate — even how to think in a different way to be from Lebanon to the Arab world, present in the whole Arab world.

“We’ve transitioned from being a traditional newspaper to what we call a ‘viewspaper.’ From Monday to Thursday, we publish a compact edition, while Friday features a more in-depth weekend edition, covering culture, lifestyle, and other topics.

“We provide deeper insights — the why, the what, and the what’s next — whether it’s politics, health, lifestyle, culture, technology, climate change, or any other issue,” she said.

The renovation and relaunch of Annahar have brought many challenges, largely caused by the ongoing conflict in Lebanon.

Describing the relaunch as “the bridge between the past and the future,” Tueni said that working toward this milestone “has been incredibly difficult because, first, we are in Lebanon and facing a lot of challenges.

“During the war, it has been tough to cover global events on little to no sleep, while also hearing the bombs, to check in on all colleagues who may have fled their homes, all while continuing to work on the content and the relaunch.”

Renovation efforts also involved transforming the offices in Martyr’s Square, a large portion of which was devastated by the Beirut Port blast on Aug. 4, 2020, when hundreds of tons of ammonium nitrate detonated in one of the port’s warehouses.

“We worked on our offices to have an AI-powered newsroom, studios, and a news cafe,” Tueni said.  

Elaborating on the news cafe, she said that it offers a platform and space for people to meet, hold conferences and talks, and maybe even organize fashion shows.

She added that Annahar is also planning to enhance its subscription model “to generate revenues on our archive — we’ve been working on documentaries, short documentaries, and content from the archives.”

Annahar’s teams are diligently working to produce “more podcasts, audios, and videos that resonate with a broader audience — talking to people from different places around the Arab world,” Tueni said.

“We’re also working to include content in foreign languages, including French and English.”

She added that “Annahar Media has a big role to play as a fact-checking hub to combat the spread of fake news,” which has been rampant in recent years.

The group is also developing a media training academy aimed at not only equipping journalist students with essential skills, but also offering courses to the wider public. These will cover topics such as public image, leadership, speaking on television, conducting interviews, and other communication skills.

On being resolute about relaunching despite the turmoil in Lebanon, Tueni highlighted Annahar’s unwavering commitment to its mission and vision “through the turbulence of war and uncertainty” since its founding in 1933 by Gebran Andraos Tueni.

She said: “Believing in Annahar, and in the mission and vision established by my grandfather and carried on by my father is incredibly important to me. Continuing this legacy is a vital endeavor.

“After 92 years of Annahar, we are embarking on a new chapter today, carrying forward the values instilled by the founder Gebran.

“Today, we’re translating this into a modern, forward-thinking approach, remaining committed to our mission of upholding the truth, delivering in-depth content, and maintaining a clear vision.”

Nayla Tueni was a member of the Lebanese parliament for a decade, from 2009 to 2018, representing the district of Achrafieh. In September 2011, she took on the role of editor-in-chief of both Annahar newspaper and its digital platform.


Internet Archive reels from ‘catastrophic’ cyberattack, data breach

Internet Archive reels from ‘catastrophic’ cyberattack, data breach
Updated 11 October 2024
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Internet Archive reels from ‘catastrophic’ cyberattack, data breach

Internet Archive reels from ‘catastrophic’ cyberattack, data breach
  • The assault on the San Francisco-based nonprofit was claimed by a shadowy group that experts described as a pro-Palestinian “hacktivist”

WASHINGTON: The Internet Archive, an online repository of web pages, was offline Thursday after its founder confirmed a major cyberattack that exposed the data of millions of users and left the site defaced.
The assault on the San Francisco-based nonprofit, claimed by a shadowy group that experts described as a pro-Palestinian “hacktivist,” lays bare the perils of cybersecurity breaches ahead of the November 5 US presidential election.
Brewster Kahle, the Internet Archive’s founder and digital librarian, acknowledged a series of distributed denial-of-service (DDoS) attacks — aimed at disrupting a website or server — since Tuesday and said the organization was working to upgrade security.
The assault led to the “defacement of our website” and a breach of usernames, emails and passwords, Kahle wrote on X, formerly Twitter, late Wednesday.
In a new post early Thursday, Kahle said the attackers had returned, knocking down both the Internet Archive’s main site and its “Open Library,” an open source catalogue of digitized books.
The Internet Archive’s data “has not been corrupted,” he wrote in a subsequent post.
“We are working to restore services as quickly and safely as possible,” he added.

On Wednesday, users reported a pop-up message claiming the site had been hacked and the data of 31 million accounts breached.
“Have you ever felt like the Internet Archive runs on sticks and is constantly on the verge of suffering a catastrophic security breach?” said the pop-up, apparently posted by the hackers.
“It just happened. See 31 million of you on HIBP!“
HIBP refers to site called “Have I been Pwned,” a site that allows users to check whether their emails and passwords have been leaked in data breaches.
In another post on X, HIBP confirmed that 31 million records from the Internet Archive had been stolen, including email addresses, screen names and passwords.

Kahle did not respond to a request for comment about the scale of the data breach.
A hacker group called “SN_BLACKMETA” claimed responsibility for the attack on X.
“The Internet Archive has and is suffering from a devastating attack,” the group wrote on the platform Wednesday.
“They are under attack because the archive belongs to the USA, and as we all know, this horrendous and hypocritical government supports the genocide that is being carried out by the terrorist state of ‘Israel.’“
In a threat advisory in July, Radware, a cybersecurity solutions provider, described the group as a “pro-Palestinian hacktivist with potential ties to Sudan” and possibly operating from Russia.
Radware called the group a “rising cyber threat” with a “strong ideological stance and a strategic approach to cyber warfare.”
The Internet Archive, a nonprofit that is not known to have any ties to the US government or Israel, was founded in 1996 and advocates for a free and open Internet.
It operates a web archive called the Wayback Machine, which has captured snapshots of millions of Internet pages.
Like other archival sites, the Wayback Machine is a crucial resource for fact-checkers, who use it to trace deleted web pages and ensure that the evidence cited in articles is permanently available to readers.
It can also be used to document changes made to online content over time and helps researchers and scholars find historical collections that exist in digital formats.
 


Podcast firm Sowt rebrands, launches children’s channel Shamandar

Podcast firm Sowt rebrands, launches children’s channel Shamandar
Updated 11 October 2024
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Podcast firm Sowt rebrands, launches children’s channel Shamandar

Podcast firm Sowt rebrands, launches children’s channel Shamandar
  • Rebrand to reflect shift in content, business strategy, says CEO, co-founder Ramsey Tesdell

DUBAI: Podcast firm Sowt has announced a rebrand, which includes a new logo, color palette, and visual identity, to reflect the company’s growth and evolution.

The rebrand also marks a shift in strategy for Sowt, which is on the cusp of a transformation, said Ramsey Tesdell, its co-founder and CEO.

Sowt is known for its original podcasts centered around storytelling, but it also has an affinity toward journalism and wants to provide listeners with multiple perspectives from different sources, combined with historical and cultural context which would help them “navigate an increasingly complicated world,” Tesdell told Arab News.

Content consumption habits have changed, and so content production methods must reflect those changes in order for the content to not only reach audiences but also engage them, he added.

Therefore, as part of Sowt’s content strategy, the company will incorporate more videos, interviews, and a more diverse set of hosts and guests. It will also place more emphasis on localizing content and “rebase ourselves in (the) community,” Tesdell said.

In terms of its business strategy, Sowt will be offering more geographic insights to advertisers to help tailor their ad campaigns.

Until now, the company created audience segments for advertisers based on personas or behaviors, regardless of geography. However, “advertisers don’t seem to really understand” that behaviorally profiled audience segments “can be a powerful target group,” he said.

And although Sowt still believes in continuing its approach, it is “adapting to understand that we have a large reach and a big audience in specific geographic communities,” he added.

Sowt is also looking at specific “verticals” or communities that are niche, which does not mean they are small, but rather very specific. The company’s research found that “there are these niche communities that we can address and create products that are specifically targeted for that community,” he said.

One such vertical is children’s content, specifically Arabic audio content for youngsters, which is currently missing in the market, he added.

Enter Shamandar, a new Arabic-language podcast channel featuring children’s stories.

Tesdell said the name was symbolic. It means beetroot in Arabic, which as a root vegetable symbolizes a grounded identity, while its sweet taste and nutritional value reflect the content, which is both entertaining and educational, so overall, it is a “pretty nice metaphor for what we're trying to create with the channel,” he explained.

The company’s research revealed that parents are incredibly busy and seeking safe, family-friendly content that can be consumed in different ways, and that the majority of children’s content is ad-supported whether on TV or YouTube, while the rest exists primarily in video formats on streaming platforms.

He said: “The other thing that we kept hearing was ‘There’s no good Arabic audio content for kids’ or ‘Where’s the content for kids from our region?’

“We stopped asking this question and said we’re going to do something about that and produce some of that content.”

Tesdell is not against video content, and added: “Obviously, it’s a very powerful medium and we all are watching and consuming a lot of video (content).

“(But a) screenless component is a very important part of the development process and we want to provide that alternative.”

Shamandar is accessible on Apple Podcasts and other platforms for a monthly fee of $3.99.

The paid model helps Sowt create high-quality content both in terms of the stories as well as the sound design and production, and keep the environment ad-free and avoid “brand creep” in which children memorize ads more than names of fruits or vegetables, Tesdell said.

In addition to original content, Sowt will collaborate with content creators such as Adam Wa Mishmish, a children’s platform that blends music and education, and Dar Al Salwa, an independent publishing house dedicated to publishing books for Arabic children and young adults.

The rebrand and the launch of Shamandar are both initiatives aligned with Sowt’s mission of creating “high-quality content that will reach a lot of people,” Tesdell said.

The quality of the content is determined by high editorial and production standards and the relevance of the content to audiences in their preferred format and on their platform of choice, he said.

For the content to be relevant, he added, it first needs to reach “a lot of people.”

He said: “We are highly focused on developing and expanding our audiences and that means producing different types of content.”

Sowt aims to generate revenue through these initiatives so that it “can grow and continue to provide a high-quality service for our audience and for those who love and consume our content,” Tesdell said.