DUBAI: Dubai Basketball have transformed their game night into purpose beyond the court, donating 3,055 food baskets in partnership with the UAE Food Bank following their EuroLeague home game against LDLC ASVEL, the club announced this week.
On the night, every point scored and every ticket scanned throughout the game was converted into a food basket for those in need, turning fan support into direct impact across the city.
As the final buzzer confirmed a 96-85 victory, the result marked more than just a win on the scoreboard. It signified a collective contribution from the Dubai community, culminating in the pledge to deliver these food baskets to individuals and families across the country.
On April 29, Dubai Basketball concluded the campaign with a distribution initiative in Muhaisnah, where more than 100 boxes with essential groceries were delivered to a local labor camp, ensuring the spirit of Ramadan extended beyond a single month.
Despite the relocation of home games due to the regional situation, Dubai Basketball have remained connected to the city it represents.
Dejan Kamenscarevic, one of the key figures behind the Dubai Basketball vision and currently joint CEO, reflected on the significance of the initiative: “All of the donations we were able to make were made possible by our community’s eagerness to support those in need.
“Moments like this remind you what makes Dubai so special — people from all over the world coming together through sport, not only to support a team but also to support one another.”
He added: “Every play this team makes is to make this city proud. What we’ve done here is only a small reflection of the gratitude we feel towards the city we call home. We are looking forward to returning and sharing these moments again in front of our fans.”
