The US has launched a social media offensive against the Islamic State (IS) and Al-Qaeda, setting out to win the war of ideas by ridiculing the militants with a mixture of blunt language and sarcasm.

Diplomats and experts are the first to admit that the digital blitz being waged on Twitter, Facebook and YouTube will never be a panacea to combat the militants.

But US officials see social media as an increasingly crucial battlefield as they aim to turn young minds in the Muslim world against groups like IS and Al-Qaeda. For the past 18 months, US officials have targeted dozens of social network accounts linked to radicals, posting comments, photos and videos and often engaging in tit-for-tat exchanges with those which challenge America.

At the US State Department, employees at the Center for Strategic Counterterrorism Communications (CSCC), created in 2011, manage an Arabic-language Twitter account set up in 2012 (https://twitter.com/DSDOTAR), an English-language equivalent (https://twitter.com/ThinkAgain_DOS) and a Facebook page, launched this week, (https://www.facebook.com/ThinkAgainTurnAway).

A senior US State Department official described the strategy as a kind of cyber guerilla campaign.

“It is not a panacea, it is not a silver bullet,” the official explained. “People exaggerate, people think this is worthless or they think it a magic thing that will make the extremists surrender. It is neither one of those. It is slow, steady, daily engagement pushing back on a daily basis.

“It is a war of thousands of skirmishes, but no big battles. America likes big battles but it is not — it is like guerilla warfare,” said the official.

The murder of US journalist James Foley, whose execution by Islamic State militants on Aug. 19 was released in a video on the Internet, jolted the new breed of US cyber-warriors into a frenzy.

Since Foley’s murder, the CSCC has ramped up its Twitter campaign, posting tributes to the slain reporter, opinion pieces and analyses on radicalism from across the international media, along with cartoons and graphic photos.

The US-managed Twitter accounts are also not squeamish about reproducing images distributed by militants depicting mass executions, drawing historic parallels between IS militants and the Nazis. One post showed armed IS fighters standing over a ditch filled with executed people, alongside another almost identical image of Nazis killing people in similar circumstances.

“Then & Now: Nazis — like ISIS — murdered out of intolerance, hatred, zeal,” read a comment alongside the two images.

Satire is also used to undermine militants, with one re-tweeted cartoon referring to the “ISIS bucket challenge” featuring a participant named as “the civilized world” being drenched by a bucket of blood. The US officials say the social media offensive is an attempt to “contest space” on social networks which had previously been dominated by radicals. “This is an area, a field, where before we came along the adversaries had this space to themselves,” the official explained.

“You had English language extremists that could say any kind of poison and there will be very low push-back against them,” he added. The ultimate aim is to make youths in the West or Muslim nations think twice before embarking on a journey to Syria or Iraq to join IS fighters.

US officials are also mindful of striking the right tone as they troll extremists.

William Braniff, executive director of National Consortium for the Study of Terrorism and Responses to Terrorism (START) at the University of Maryland, said the US online strategy was a step in the right direction but would take a while to yield results. “For a decade the government is criticized for not engaging in the world of ideas online,” Braniff said.”The department of State eventually created this program in part to address that criticism. “This is a just a drop in a bucket — there is so much extremist propaganda online and so many formats for extremists to dialogue that this is really just spitting into the wind.

“We have to give these sort of programs time to build momentum.”

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AGENCE FRANCE PRESSE