Diet coke
- Coca-Cola and Pepsi count India as a major growth market, and with the exception of Diet Coke, most of their drinks are sold in plastic and glass bottles, as well as cans
- For the young people, it’s about scarcity being a premise of the entire event. That’s where the fun is — the less there is of something is when they want more of it
- Restaurants tap into social media frenzy
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