Diet coke

Diet Coke parties are thrown as Middle East war disrupts supplies

Diet Coke parties are thrown as Middle East war disrupts supplies

  • Coca-Cola and Pepsi count India as a major growth market, and with the exception of Diet Coke, most of their drinks are sold in plastic and glass bottles, as well as cans
  • For the young people, it’s about scarcity being a premise of the entire event. That’s where the fun is — the less there is of something is when they want more of it
  • Restaurants tap into social media frenzy
By Reuters ·