Saudi PIF unveiled brand identity of new Qiddiya mega entertainment project

Updated 25 October 2017

Saudi PIF unveiled brand identity of new Qiddiya mega entertainment project

RIYADH: The logo for Saudi Arabia’s biggest cultural, sports and entertainment city — the Qiddiya project — has been unveiled by the Public Investment Fund.
The vast development, located 40km from Riyadh city center, will include a wide range of entertainment facilities. Work is due to start in 2018 and the doors are expected to open to the public in 2022.The logo was described as innovative and attractive and was designed to reflect the unique geography of the area in which the project will be built. It consists of the area’s name and location and was inspired by the famous Tuwaiq mountains of the Qiddiya area. 
The lines in the logo represent the Saudi people’s potential, and its bright colors depict their capacities and varied hobbies, according to the PIF. The logo aims to represent the project’s main objective, which is to provide an extraordinary entertainment destination for Saudi people, where they can meet and express themselves in different fields.
The project’s identity is a reflection of Qiddiya’s heritage and the area’s beauty, which is set to become a prominent landmark and an important center for meeting future generations’ recreational, cultural and social needs.
The Qiddiya project is among the most significant investment initiatives in support of the Kingdom’s Vision 2030, which aims to diversify the economy and create more job opportunities for Saudi citizens. 
Qiddiya city will allow visitors to enjoy entertainment and educational facilities divided into six main groups: amusement parks, sports tracks, car and bike racing areas, snow and water parks, natural scenery, and cultural initiatives.


Riyadh governor opens high-profile Saudi economic forum

Updated 41 min 38 sec ago

Riyadh governor opens high-profile Saudi economic forum

RIYADH: A high-profile conference to tackle some of the main challenges facing the Saudi economy was on Tuesday opened by Riyadh Gov. Prince Faisal bin Bandar.

Speaking at the opening session of the influential three-day Riyadh Economic Forum (REF), the prince praised the Saudi business community for its cooperation with the government in helping to strengthen the country’s economic fortunes.

The ninth edition of the forum, being held under the title “Human-Centered Economy,” will discuss some of the key future economic issues confronting the Kingdom.

Thanking King Salman for his patronage of the event, vice chairman of Riyadh Chamber and chairman of the forum’s board of trustees, Hamad Al-Shuwaier, said important recommendations linked to the Vision 2030 plan would be announced during the gathering.

These would be related to the areas of public finance reform, the nonprofit sector, future jobs, the environment, and reverse migration.

“What distinguishes the forum, which serves as a research center for national issues, is its focus on the principle of dialogue and participation between all concerned, specialized and responsible parties within the economic and social community, by intensifying meetings and promoting participation in all study discussions, with the aim of touching barriers in a close and intensive manner.

“Accurately diagnosing the facts gives accurate results when identifying solutions,” he added.

Special sessions of the forum will aim to generate practical suggestions and solutions to help with economic decision-making and to establish the principle of dialogue and participation among sectors of the business community.

In July 2019, the REF held a panel discussion at the chamber’s Riyadh headquarters on a study detailing the role of balanced economic development in reverse migration and sustainable and comprehensive development in the Kingdom.

Its focus was to identify the obstacles preventing the movement of young workers between towns and big cities, as well as highlighting ways to improve the quality of life in small urban centers through an analytical survey of industrial and service resources in different regions.

Al-Shuwaier noted that the forum was special in bringing together a broad range of intellectual and practical minds from government and private sector organizations covering many fields.

He added that the chamber was working on the final touches to transforming the forum into an independent economic think tank that served national economic issues.

Ajlan Al-Ajlan, chairman of the Riyadh Chamber of Commerce and Industry (RCCI), which organized the event, said the forum’s main objectives included using scientific studies and methodology to identify issues affecting the national economy, analyzing constraints on economic growth and working to combat them by learning from the experiences of other countries.

He pointed out that the forum coincided with the Kingdom’s presidency of the 2020 G20 summit of global leaders, being held in Riyadh in November, and that the eyes of the world would be on Saudi Arabia.

The forum is one of the participants in T20, an official G20 engagement group, with four topics related to important sectors discussed by the group.

The opening ceremony of the REF was followed by a session on future jobs, administered by Education Minister Hamad bin Mohammed Al-Asheikh. Delegates discussed employment requirements linked to the fourth industrial revolution and how to tackle the prospect of 40 percent of jobs becoming obsolete due to mechanization in the farming and industrial sectors.

The session highlighted that education should go hand in hand to prepare students for the jobs of the future.

Forum data showed its previous eight sessions attracted 33,938 attendees, an average of 4,243 participants per session.