Ties that bind Japan and Arabs: Arts and culture

A Japanese woman serves tea during a tea ceremony. (Shutterstock)
Updated 28 October 2019

Ties that bind Japan and Arabs: Arts and culture

  • A YouGov study has found positive signs of younger Arabs' engagement with Japan
  • An increase in tourism would help bolster knowledge and cultural understanding

LONDON: As Saudi Arabia and Japan’s relationship develops through the Saudi-Japan Vision 2030 partnership, the two countries are increasingly looking at ways to strengthen their cultural ties, with plans that include developing anime and boosting tourism.

Anime may at first appear to be a surprising means of enhancing cultural exchange between the Kingdom and Japan. But it is loved by younger Arabs, with up to 40 percent of young Saudis believed to be fans of anime, according to Ahmad Hawssah, founder of Koi Market, an anime online store based in Jeddah.
A poll by Arab News and YouGov, which asked residents across the MENA region a range of questions related to Japan, found that younger Arabs are significantly less well-informed about Japan than older generations.
But the survey showed positive signs of younger Arabs’ engagement with Japan. When asked to select the three things they most associate with Japan, 62 percent of younger Arabs chose anime, compared with only 16 of those aged over 40 — suggesting that, even though their overall levels of knowledge are lower, younger Arabs remain engaged with Japanese culture in ways that their older counterparts are not.
Anime, therefore, represents an ideal way of connecting young Saudis to a country that will be a significant strategic ally for the Kingdom in the coming years.
Moreover, the exchange is unlikely to only go one way. Increasingly, Saudis are talking about exporting their own anime, which will give international audiences, including those in Japan, a window into the Arab world.
A significant step in this direction is the Saudi anime film “The Journey,” a feature-length collaboration between Manga Productions, an affiliated company of Misk Foundation, and Japanese studio Toei Animation.
Misk Foundation was founded in 2011 by Crown Prince Mohammed bin Salman to develop youth leadership skills, and to focus on education, technology, media and culture.
“The Journey” will be set in the Arabian Peninsula in the distant past and will employ authentic details from the Kingdom’s history.
Interviewed by Arab News in May, Shinji Shimizu, Toei’s managing director, highlighted the film’s significance in fostering Japan-Arab relations. “It’s not just a movie, it’s about cultural exchange and forming a connection between countries,” he said.
CEO of Manga Productions, Bukhary Essam, has said the company intends to produce animation itself by 2030, allowing Saudi Arabia to present its own culture and characters to Japan and the wider world.
But anime is not the only means of strengthening cultural ties between the Kingdom and Japan. Another is tourism.
Tourism is a big industry in Japan, and many Arabs of all ages have a strong desire to visit. According to the poll by Arab News and YouGov, although only 4 percent of Arabs have previously visited Japan, 87 percent would like to go , revealing a major opportunity for the Japanese Travel and Tourism Association to increase visits from the region.
“The recent changes to the Saudi leisure tourism sector are groundbreaking,” Jeremy Alston, founder of VisitSaudi.travel, told Arab News. “Opportunities now exist for Japan and Saudi to collaborate around knowledge transfer, infrastructure development and for Japan to become an important source market of visitors to the Kingdom.”
Saudi Arabia has been making strides in its own tourism industry in recent years, and there is much to attract potential Japanese visitors — from food to natural wonders.
An increase in tourism would help to bolster knowledge and cultural understanding between the two countries as they map out a future in partnership.

 


US star Khalid to hit the stage at Bahrain F1 Grand Prix

The artist will make his regional concert debut as part of the Bahrain F1 Grand Prix. (File/AFP)
Updated 5 min 46 sec ago

US star Khalid to hit the stage at Bahrain F1 Grand Prix

DUBAI: US RnB star Khalid is set to hit the stage as part of the Bahrain F1 Grand Prix next month.

The “Young, Dumb and Broke” singer will close out the concert series on March 20 alongside DJ Don Diablo while Dutch EDM star Afrojack will hit the stage on March 19.

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Access to the concerts are free for racegoers — tickets for the Bahrain F1 Grand Prix start at $179.

The final race will take place on March 22 at the Bahrain International Circuit.