Virus forces Belgium’s Tomorrowland dance festival online

Festival co-founder Michiel Beers said they hoped to capture the spirit of the event while “re-inventing the festival experience.” (AFP)
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Updated 05 June 2020

Virus forces Belgium’s Tomorrowland dance festival online

BRUSSELS: Belgium’s Tomorrowland festival, one of the world’s biggest electronic music events, will be held online this year because of coronavirus restrictions, organizers said Thursday.

While Belgium is slowly lifting the lockdown imposed to curb the spread of COVID-19, music festivals are banned until at least the end of August.

Tomorrowland, which usually draws some 400,000 people to the small town of Boom, will this year take the form of a two-day “digital music festival experience.” 

 
 
 
 

 
 
 
 
 
 
 
 
 

Happy Birthday @dimitrivegas. Make it epic!

A post shared by Tomorrowland (@tomorrowland) on

Revellers will be able to navigate eight different “stages” through a computer, smartphone or tablet, with organizers promising “the planet’s biggest names in electronic dance music and the world’s best technology in 3D design, video production and special effects.”

Weekend tickets for Tomorrowland Around the World on July 25 to 26 cost 20 euros.

Festival co-founder Michiel Beers said they hoped to capture the spirit of the event while “re-inventing the festival experience.”

 
 
 
 

 
 
 
 
 
 
 
 
 

Light up the sky and dream of tomorrow...

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“We hope that hundreds of thousands of people will unite in a responsible way and that small Tomorrowland gatherings at people’s homes – from Canada to Australia, from Japan to Brazil and everywhere in between – will be organized,” he said in a statement.

“Especially during the weekend where normally Tomorrowland Belgium would take place, we really have the power to unite the world.”

It is not the only major event to be hit by coronavirus – Britain’s Glastonbury festival was forced to cancel the 50th anniversary edition.


Startup of the Week: Jawa 7alawa, a cruelty-free makeup brand

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Updated 04 August 2020

Startup of the Week: Jawa 7alawa, a cruelty-free makeup brand

  • Jawa 7alawa will continue to launch more makeup products in the coming months

With the plethora of make-up brands introduced onto the market over the past few years and a growing public awareness regarding the controversial testing of products on animals, young startup brands are increasingly incorporating a cruelty-free approach into their ethos.
Jawa 7alawa, a Saudi cruelty-free makeup brand launched last month, is the brainchild of social media influencer Rahaf Jambi.
The name ‘Jawa 7alawa’ is Hejazi slang used to compliment girls of Javanese descent — ‘Jawa’ being a term used to refer to Javanese people and ‘7alawa’ meaning sweets or candy. The number 7 is used in Arabized English to substitute a pharyngeal letter nonexistent in English.
Jambi has launched three items: The faux-mink Rahaf and Hatoon Lashes, and an eyeliner pen that acts as an adhesive glue and that also contains magnetic properties for those who wish to use magnetic clip-on lashes. 
The lash sets were inspired by Jambi and her sisters —  Rahaf, Hatoon, Jumana, Hams and Kenda — representing each of their respective personalities.
Rahaf Lashes are bold, dramatic and daring, while Hatoon Lashes are described as soft and sophisticated.
Jambi started developing the brand during quarantine, when she felt that she finally had the time to realize her goals.
“I’ve always wanted to create something for myself. I used to continuously postpone this idea, but during the quarantine, I felt like I had the time to sit and think and actually get something out of this pandemic,” she told Arab News.
At the heart of Jambi’s brand is a desire to shed light on animal rights and environmental sustainability.
“Whenever I try to buy lashes, they always turn out to be mink lashes. It’s not cruelty-free, and it’s against my values. I wanted to achieve the same sort of high-quality lashes, which feel like mink lashes, without using cruel practices.”
“One percent of the profits will go to animal charity organizations. You’re not only buying, you’re giving back,” she added.
The lash containers are candy-shaped and are sustainable as well.
“One of my brand’s main values is sustainability. It is a pretty container that can be used well after the lashes are gone, instead of just being thrown away,” she said.
The brand stressed the importance of including all types of eye shapes so that no woman has to struggle to find the perfect lashes.
“I have hooded eyes, a common Asian characteristic. It’s hard for me to find something that’s of good quality and that I actually like and can use multiple times. There is usually only one type that suits hooded eyes, but with Jawa 7alawa, I created a wide variety of lashes to suit every shape and style,” Jambi said.
She added: “The materials used are soft, luxurious and of high quality. I wanted to add something new to the market.”
Jambi has experienced cyberbullying as a social media influencer interested in beauty.
“I’ve been told my features weren’t pure Saudi and comments of that sort. I’ve even heard comments from people saying I wasn’t proud of my roots. I feel like I took something I was insecure about and I turned it into something powerful,” she said.
 Jawa 7alawa will continue to launch more makeup products in the coming months. Keep up with the Saudi brand on Instagram (@Jawa7alawa).