DUBAI: MBC Studios KSA has appointed Zeinab Abu Alsamh as general manager overseeing the group’s in-house premium content production arm.
Abu Alsamh will work on the development and expansion of the content production in the Kingdom, and will also be MBC Studios’ representative for government initiatives and local media engagements.
“With her fantastic track record in content production, Zeinab is hoping to entertain, inspire and empower people through stories that connect with and represent today’s viewers in the Kingdom and the rest of the Middle East,” MBC Group Managing Director Peter Smith said.
Abu Alsamh has over 16 years’ experience in the media and content industry.
Before joining MBC Group, she was chief commercial officer at the Saudi Broadcasting Authority, with responsibility for commercial, communication and programming strategies.
In addition to her experience in TV broadcasting, Abu Alsamh has also worked in Riyadh, Jeddah and Tokyo at agencies such as JWT and Ogilvy, and consumer goods giant Unilever.