LONDON: The Dubai Chamber of Commerce and Industry announced that it has signed a memorandum of understanding with TikTok to create and launch the Dubai Chamber — TikTok Academy.
A four-week educational program will help 1,000 startups and small and medium enterprises (SMEs) in the region to grow their businesses using the content-creation platform.
Participants will get access to a dedicated online educational portal that will offer training in digital marketing and advise businesses on how to get started on TikTok, creative content, marketing campaign creation and optimization.
“We’re excited to join forces with the Dubai Chamber of Commerce and Industry in supporting the digitization of startups and SMEs in the region,” Shant Oknayan, general manager of global business solutions at TikTok, told Arab News.
“We look forward to upskilling this thriving community, who will not only become experts in content creation and digital marketing, but in turn expedite their growth by leveraging the TikTok platform in this challenging year.”
Participants will benefit from various sessions on dedicated business canvassing for startup ideas, and knowledge-sharing sessions with industry experts.
Upon completion of the program, participants will receive a digital participation badge and a chance to win prizes for best TikTok video and best campaign.