Fastest-growing brands in Saudi Arabia of 2022 (according to Brand Finance Middle East 150)


Short Url
Updated 14 April 2022



Regional rank: 64

Growth: 36.5 percent

Industry: Retail

eXtra is an electronics company that was established in Saudi Arabia in 2003 to provide customers with a complete shopping experience for consumer electronics and home appliances.

eXtra offers all the leading international brands and stocks an extensive product range including TV, audio systems, computers, mobile phones and IT communications, cameras, home appliances and personal care products. 

With over 12 Million shoppers, eXtra is the most popular electronics store with 42 stores across the Kingdom and two stores each in Bahrain and Oman.

eXtra operates in the electronics and home appliances segment and saw a 36.5 percent increase in brand value to $385 million, which was driven by higher revenues and a stronger BSI score.