Witherspoon launches ‘overpriced’ lifestyle brand

LOS ANGELES: Reese Witherspoon has launched her own lifestyle brand.
The Oscar-winning actress unveiled her Draper James online store Wednesday, which includes women’s clothing and accessories, stationery and home decor. Witherspoon says on the site that she named the brand for her grandparents, who showed her the charm of “gracious Southern living.”
The actress says in a video that the collection is “inspired by my romance, my love of the South combined with the modern woman that I am today.”
“I created this brand for you,” she says. Her carefully curated selection of overpriced clothing and homewares include a $140 sun hat, a $14 notepad and a $30 set of thank-you cards.
In a promotional video for the site, Witherspoon sits perched on a floral sofa with a perfect blow dry and peppers her speech about the charms of Southern style with “y’alls” and fluttering eyelashes.