Twitter sets out plans for banning political ads

Twitter Inc. on Friday laid out its plan for banning political ads and those that advocate for a certain outcome on social and political causes. (File/AFP)
Updated 15 November 2019

Twitter sets out plans for banning political ads

  • Rival Facebook Inc, saying it did not want to stifle political speech, has steadfastly refused calls from some politicians and others to follow Twitter’s lead
  • Twitter said it will use a combination of automated technology and human teams to enforce the new ad policies

WASHINGTON: Twitter Inc. on Friday laid out its plan for banning political ads just as campaigns for the 2020 US presidential election heat up, and for banning ads that advocate for a certain outcome on social and political causes.
Twitter said last month that it would ban political advertising, as social media companies have faced growing calls to stop accepting ads that spread false information and could sway elections.
Twitter said it will define political content under its policy as anything that references “a candidate, political party, elected or appointed government official, election, referendum, ballot measure, legislation, regulation, directive, or judicial outcome.”
“We believe political message reach should be earned, not bought,” Twitter Chief Executive Jack Dorsey said in announcing the ban.
Rival Facebook Inc, saying it did not want to stifle political speech, has steadfastly refused calls from some politicians and others to follow Twitter’s lead, and said it would not vet political ads for misleading claims on its site.
The ban, which is expected to take effect on Nov. 22 and includes ads from political candidates, political parties or government officials themselves, was initially derided by US President Donald Trump’s reelection campaign.
The popular social media platform will allow companies and advocacy groups to run ads that promote awareness and discussion about social causes, such as environmental protection. But they will not be allowed to push for a certain political or legislative change on the issue, especially if they are advocating for something that benefits their business, Del Harvey, vice president of trust and safety, said in a conference call on Friday.
Under the new policy for example, Sierra Club or gun rights advocates could still promote their causes, but they would not be able to single out politicians they support or target those they would like to see defeated in elections, or lobby for political outcomes.
Advertisers who wish to run ads that promote awareness about a cause will be able to target users at the state level or higher, but not by their zip-code. And those advertisers will not be able to target people based on their political leanings, Twitter said.
Twitter said it will use a combination of automated technology and human teams to enforce the new ad policies.
It said it sought to make the new rules as clear as possible. But other major tech companies, including Facebook and Alphabet Inc’s Google, have had widely publicized struggles to moderate the vast amount of content uploaded to their sites.
News publishers that meet certain criteria will continue to be able to run ads on Twitter that reference political content, but they cannot advocate for or against a political topic.


Lebanese news agency boycotts politicians’ press conferences, including Hezbollah’s Nasrallah

Updated 07 August 2020

Lebanese news agency boycotts politicians’ press conferences, including Hezbollah’s Nasrallah

  • The Lebanese news agency LBCI has said it will no longer provide coverage of any politician’s press conference, including Hezbollah’s Secretary-General Hassan Nasrallah
  • “Let your accomplishments speak for you and don’t distract people with storytelling,” an LBCI presenter said

LONDON: The Lebanese news agency LBCI has said it will no longer provide coverage of any politician’s press conference, including Hezbollah’s Secretary-General Hassan Nasrallah, following Tuesday’s massive explosions.

“The Lebanese Broadcasting Corporation International decided that what comes after Aug. 4 is not like what came before,” a presenter announced on live television on Friday.

“Because after the earthquake is not the same as before, because your (Lebanese government) neglect and failure is one of the main reasons for what we have come to ... because after Aug. 4, we need actions and not words, achievements and not speeches.

“Let your accomplishments speak for you and don’t distract people with storytelling,” she said.

“Finally, we tell people: While you are waiting for the speeches of your leaders, there are mothers who are waiting for the return of their children from the rubble — the priority is for them, not for you.”

Many Lebanese welcomed LBCI’s announcement, with several taking to social media to praise the move — especially given that Nasrallah spoke at a press conference at 5:30 p.m. local time, his first address since the blasts.

“Not only Nasrallah, but all speeches, by all parties. They are nothing more than propaganda. They own their own propaganda bullhorns, so let them use those to address their sheep, rather than block the airwaves for the rest of us,” Raghda Azad, a policy adviser, told Arab News.

“Not that LBC is a model or anything, but all television outlets should stop unquestioning and uncritical reports of so-called leaders,” she added.

However, some doubt the move will not be followed by other stations.

“I think it would be great if they all do. But I think because many people care what he says, stations feel like they should oblige,” Aya Chamseddine, a Beirut-based researcher, told Arab News.

“Generally, people tend to — even if they loathe him — root themselves in front of TVs to watch and listen. His speeches are theatrics above all,” she said. “His narrative will be predictable. He will say they know more than anyone what it means to lose people. He’ll be insulting.”

A Lebanese media expert, who did not want to be named due to the sensitivity of the issue, disagrees with the move.

“CNN, even when it hates (US President) Trump, carries his speeches. Nasrallah is the biggest political player in the region; when he speaks people would want to listen because of his effect on politics and our daily lives,” he said.

“The issue is analyzing what he says later, and tearing it apart when it is false or stupid, like CNN does after every Trump speech or statement.”

The boycott comes three days after Beirut was rocked by two blasts when 2,700 tons of ammonium nitrate confiscated six years ago and left in a port storage hangar exploded.

The massive explosions left at least 140 people dead, over 5,000 injured and more than 300,000 homeless. Many say that government corruption and negligence are behind the explosion.