Top PR firm sets up new team to help strengthen Emirati, Israeli business links

Ariella Steinreich
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Updated 08 September 2020

Top PR firm sets up new team to help strengthen Emirati, Israeli business links

  • Steinreich Communications’ initiative comes in wake of UAE-Israel deal to normalize relations

DUBAI: A leading international public relations company is aiming to help strengthen UAE-Israel business links in the wake of the agreement between the two countries to normalize relations.

Following the historic deal on Aug. 13, Steinreich Communications Group, Inc. has announced the formation of a new practice area within its corporate group to work with Emirati and Israeli clients looking to expand their operations.

Corporate practice senior vice president, Ariella Steinreich, is leading the new specialty group. Her father started the firm back in 2003 and she joined in 2014 from Burson-Marsteller where she had handled global media relations for several of the agency’s key clients, including Accenture and its oil and gas offering.

Steinreich has worked with clients and media in the Gulf states for nearly a decade and since joining the business has helped grow its client base in the Gulf and Israel.

She said: “When I joined, one of the things that we saw naturally happening was that there were Jewish businesses and organizations that were doing work in the Gulf, and they were looking for somebody who could help them from a PR perspective to communicate with the audience there, but who would really understand what they did, because there aren’t many people that kind of travel in both spaces.”

The firm had always worked with Jewish businesses but since the UAE-Israel peace pact it has witnessed an influx of potentially interested clients, which led to the formation of the new practice.

“It’s not like we’re really creating a new thing; many of our clients are going to move into this group. In addition, we are going to have a lot of Israeli and Emirati companies who have reached out asking for assistance now that for the first time ever, they will be able to do business,” she added.

“So, we already have the background, we already have the expertise, and we already have the context to help make it work.”

The firm currently has nine offices, in New York, Washington, Los Angeles, High Point, London, Frankfurt, and Tel Aviv. For now, the team for the new practice will be headquartered in New York with some members and support staff based in the UAE.

On any possible plans to open an office in the UAE, Steinreich said: “We’re not starting something new; we’re just putting a name on a new practice area. We’ve already been doing work in that region for years.

“My personal hope is that I believe in the next year we’re going to start to see more Gulf countries establish relations with Israel. Once that happens, my hope is that the same way these Israeli companies are now using us to reach the UAE market, they will need help reaching the other markets.

“So, I think our goal is to actually have a presence much beyond just the UAE to throughout the Gulf,” she added.

Arab News post-debate panelists: No clear winner between Biden and Trump

Updated 30 September 2020

Arab News post-debate panelists: No clear winner between Biden and Trump

  • Arab News correspondents Ray Hanania and Ephrem Kossaify, joined by veteran Arab American journalists Dalia Al-Aqidi and Warren David


CHICAGO: An Arab News panel of four distinguished Arab-American journalists and writers concluded Tuesday evening that there was “no clear winner” in the first of three debates between President Donald Trump and his Democratic challenger Joe Biden.
Trump and Biden took the stage in a 90-minute sparring match held at Case Western Reserve University in Cleveland, Ohio, and moderated by “Fox News Sunday” host Chris Wallace.
Arab News panelists included Dalia Al-Aqidi, a former congressional candidate in Minnesota and award-winning international journalist and commentator covering foreign affairs; and Warren David, president of, a networking website that disseminates events, news, music and culture.



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The discussion was moderated by Arab News New York correspondent Ephrem Kossaify, who has covered American elections since 2004, interviewing former presidents Bill Clinton and George H.W. Bush.
It was emceed by Ray Hanania, a veteran Chicago City Hall political writer who is Arab News’s US special correspondent and columnist.
“I don’t think anybody won,” Al-Aqidi said. “I don’t think this debate made any impact on undecided voters … It wasn’t a debate. It was boring at one point. So I don’t think there was a winner.”
David said the president was “bullying” during the debate. “Trump didn’t follow the rules of the presidential debate, and I think Biden somehow won because Trump was out of control,” David added.
Kossaify said: “We’ve never seen a debate like this one. It was more of a brawl than a debate. There was hope that somehow we’d rise above the chaos tonight, but I don’t think we really did. It was very chaotic throughout.”
Hanania noted that Biden called Trump many names, including “liar”, “clown” and “racist,” while the president spent much time interrupting Biden as he responded to questions, to the point where Wallace reprimanded Trump for violating the rules that were agreed upon by his campaign not to interrupt.
“But Biden did something no one expected. He didn’t stumble … They brought up he was too old to be president, and did he have the mental capacity. He proved he does,” Hanania said.
“Trump on the other hand, I don’t think he was mean as many people thought he’d be, other than using the term ‘Pocahontas’ one time in the beginning. He didn’t call anyone fat. He didn’t insult women. He didn’t insult Biden.”
All agreed that no clear, single issue stood out from either candidate. “It was the same thing back and forth, back and forth, back and forth,” David said.
“I was really disappointed in Wallace. He really came after the president several times, and Biden but more after Trump.”
Panelists agreed that the president interrupted Biden frequently, earning reprimands from Wallace.
What was most memorable of the 90-minute debate? “Biden managed to stay on stage for 96 minutes. The bar is so low for Biden, it was an achievement for him to stay straight for 96 minutes,” Al-Aqidi said.
“I think the biggest failure was Wallace. We didn’t hear clear questions … and he didn’t let us hear the answers. There were very important issues that needed to be discussed, but he couldn’t get a clear answer from both.”
The debate was broken up into short two-minute statements from each candidate on a topic, followed by several minutes of open debate, but it appeared chaotic at times.
The first question was on the appointment of a Supreme Court justice to succeeded Ruth Bader Ginsburg, who died in September.
Other topics included the handling of the COVID-19 pandemic, the economy, what Wallace described as “race and violence in American cities,” and the integrity of the elections.
“Every issue discussed tonight is very crucial to what’s happening tonight — the Supreme Court nomination to fill the gap of the late Judge Ginsburg and what that would entail; in terms of health care that affects every American; abortion rights; women rights. Everything is in the balance,” said Kossaify.
David said: “This is the most important election in this country … 2020 has had so many issues, starting with COVID-19 and civil rights issues, and starting with impeachment at the beginning of the year … health care, the divisiveness — all of that and the Supreme Court, Roe vs Wade, all these big issues … We can’t afford to have a debate like this because our lives are on the line.”