JEDDAH: Samuda is a new Saudi luxury brand that shares the stories of the Kingdom’s lands through intricate designs illustrating the country’s most prominent landmarks and the ancient arts of its diverse culture.
Working to international standards, the company’s aim is to redefine everyday items with high-quality lifestyle accessories, inspire the community with exceptional designs, and promote local art for a global audience.
The firm recently launched its first collection of silk, cotton, and cashmere scarves and throws with designs inspired by national heritage sites.
The business’ founder said: “At the center of our achievements lies a profound Saudi perspective committed to promoting our rich history and introducing a modernized form of traditional arts.
“We stay connected to our roots and firmly believe in showcasing our love for our Kingdom with specially designed products. People around the world can now appreciate the richness of our designs with premium-quality materials.”
Samuda is empowering Saudi Arabia’s fashion and design industry by highlighting traditional arts including the iconic motif Asiri Qatt, drawn on the interiors of old houses in Asir, Al-Sadu, and even the beauty of Hijazi architecture.
With carefully selected vibrant shades, the design process goes through several stages, from brainstorming sessions to quality checks.
Sustainability is also important to the brand and its goal of cultivating a longing and yearning for luxury items that enhance living standards.
For more information, go to www.samuda.com.sa or visit Instagram at @samuda.sa.