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The Wise Ones

Starting with a film series titled ‘The Wise Ones,’ Emirates NBD aims to transform marketing in the Middle East. (Supplied)

Emirates NBD’s ‘The Wise Ones’ takes new approach to data-driven marketing

  • The bank aims to transform marketing in the Middle East
  • Over 48% of people in UAE are more willing to ‘ethically’ share their data and have it used
By Arab News ·

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